iWorld

SonyLIV and OnePlus announce a strategic alliance to boost content offering for consumers

The companies have locked in a multi-year strategic partnership

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/23/sonyliv.jpg?itok=jrqCERoY

MUMBAI: SonyLIV locked in a multi-year strategic partnership with OnePlus, the global technology brand ahead of their much-awaited upcoming OnePlus TV launch in India. This alliance will open access to the extensive content library of Sony Pictures Networks India for OnePlus Smart TV users spanning movies, music, sports, animation, web originals, short films and much more. SonyLIV is amongst the few selected mobile apps available as part of the much-hyped OnePlus TV launch in India.

After bolstering its place as a leader in the premium smartphone segment in India, OnePlus is foraying to Smart TV category to strengthen its consumer connect. SonyLIV’s partnership with OnePlus TV is reflective of their brand ethos of creating an exceptional viewing experience for its 100 MN plus monthly active users, expand the market potentialities and up the ante in brand integrations. In its efforts to capture newer and wider audience segments, SonyLIV intends to strengthen the engagement quotient with OnePlus by offering its varied content to the Smart TV users.

“Our partnership with OnePlus is a leap ahead in blending captivating stories with an innovative viewing experience. With our robust content portfolio on offer, there’s plenty to consume for OnePlus TV users. This alliance enables us to expand our consumer footprint to Indian households and boost our engagement. It’s a great starting point for the two companies, and we are excited about the journey ahead of us,” Sony Pictures Networks India digital business head Uday Sodhi said.

“With OnePlus TV being our latest premium offering, it is important for our users to have access to content across genres and languages and we believe Sony Liv offers that experience with its extensive content portfolio. This partnership along with the superior audio and picture quality on the OnePlus TV will offer a viewing experience like never before,” OnePlus India general manager Vikas Agarwal commented.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/par.jpg?itok=pVTu3lbO
Parliament panel issues summons to Google, Paytm on data privacy

MUMBAI: Google and Paytm have been directed to appear before a joint parliamentary committee on 29 October on the issue of data protection and privacy. Social media platforms Facebook and Twitter have also been called in to provide oral evidence. Meanwhile, e-commerce giant Amazon has refused to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/zee5.jpg?itok=KZ1qgJSx
ZEE5 Global named ‘Digital Content and Streaming Service of the Year’ at the 2020 Telecoms World Middle East Awards for 2nd consecutive year

ZEE5 Global, the largest and most comprehensive digital entertainment platform for Indian content, has won the ‘Digital Content and Streaming Service of the Year’ award for 2020 at the Telecoms World Middle East Awards for the second consecutive year.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/queen.jpg?itok=QwPHHznt
MX Player wins big at 2020 Asian Academy Creative Awards

MUMBAI: Streaming platform MX Player has won big at the 2020 Asian Academy Creative Awards. Its original web series Queen, starring Ramya Krishnan, bagged the best original program by OTT, while Times of Music brought home the trophy for best music/dance program.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/v.jpg?itok=uH6xibtV
Tom Ryan takes charge as ViacomCBS Streaming president & CEO

MUMBAI: ViacomCBS has restructured its global leadership, with the biggest change-up coming in the form of Pluto TV CEO Tom Ryan being appointed president and CEO of Streaming. In his new role, Ryan will overlook CBS All Access, which will relaunch as Paramount+ in early 2021. He will continue to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/bimal.jpg?itok=GpeMIGDo
FIFS names Bimal Julka as new chairman

MUMBAI: The Federation of Indian Fantasy Sports (FIFS) has appointed Bimal Julka as chairman. In his new role, Julka will work closely with all stakeholders to further strengthen the operating standards of the Indian fantasy sports industry. Julka takes over from John Loffhagen, who served as...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/eros.jpg?itok=100GnU2Y
ErosNow gets into a mess with provocative social media posts

These are sensitive times. Brands and influencers have to tread carefully, almost as if they are walking on egg shells. Streaming service Eros Now learnt it the hard way over the past couple of days.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/paul.jpg?itok=3i-HPdL5
Synamedia appoints Paul Segre as CEO to spearhead next growth phase

MUMBAI: Video software provider Synamedia has brought in Paul Segre as CEO, with immediate effect. Segre takes over from departing CEO Yves Padrines, who has overseen the company since its inception in 2018.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/watcho.jpg?itok=3pUPViZI
Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers

Committed to delivering an innovative and engaging content experience to its users, Watcho, Dish TV India’s OTT platform has announced the launch of ‘Watcho Aur Jeeto‘- an engaging quiz contest. The contest will be running daily with additional bonanza offers on weekends. Each quiz will have a...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/zee5_800_new_1.jpg?itok=yln0_PLz
Zee5 partners with Meghbela Broadband to strengthen ISP distribution

MUMBAI: The Covid2019 pandemic has changed consumers’ viewing habits, with a lot of people migrating to the OTT space for at-home entertainment in the last few months. Zee5 has seen over 3X growth in its consumer base and it is now looking to expand beyond the traditional DTH and Cable TV. To this...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required