iWorld

SonyLIV and OnePlus announce a strategic alliance to boost content offering for consumers

The companies have locked in a multi-year strategic partnership

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/23/sonyliv.jpg?itok=ZadQ4QTu

MUMBAI: SonyLIV locked in a multi-year strategic partnership with OnePlus, the global technology brand ahead of their much-awaited upcoming OnePlus TV launch in India. This alliance will open access to the extensive content library of Sony Pictures Networks India for OnePlus Smart TV users spanning movies, music, sports, animation, web originals, short films and much more. SonyLIV is amongst the few selected mobile apps available as part of the much-hyped OnePlus TV launch in India.

After bolstering its place as a leader in the premium smartphone segment in India, OnePlus is foraying to Smart TV category to strengthen its consumer connect. SonyLIV’s partnership with OnePlus TV is reflective of their brand ethos of creating an exceptional viewing experience for its 100 MN plus monthly active users, expand the market potentialities and up the ante in brand integrations. In its efforts to capture newer and wider audience segments, SonyLIV intends to strengthen the engagement quotient with OnePlus by offering its varied content to the Smart TV users.

“Our partnership with OnePlus is a leap ahead in blending captivating stories with an innovative viewing experience. With our robust content portfolio on offer, there’s plenty to consume for OnePlus TV users. This alliance enables us to expand our consumer footprint to Indian households and boost our engagement. It’s a great starting point for the two companies, and we are excited about the journey ahead of us,” Sony Pictures Networks India digital business head Uday Sodhi said.

“With OnePlus TV being our latest premium offering, it is important for our users to have access to content across genres and languages and we believe Sony Liv offers that experience with its extensive content portfolio. This partnership along with the superior audio and picture quality on the OnePlus TV will offer a viewing experience like never before,” OnePlus India general manager Vikas Agarwal commented.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/Aditya%20Pittie_0.jpg?itok=0109_STB
We are in the race to build a niche product, not to increase user numbers: Aditya Pittie

“We are not in the race of having x million DAUS or MAUS or active users. We are in the race of building a niche product.” IN10 Media Network managing director Aditya Pittie is pretty much clear about where he wants to position the network’s OTT business in an ever-growing market.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/voot.jpg?itok=7mt4-WGx
VOOT Studio collaborates with Indian Cancer Society on World No Tobacco Day

MUMBAI: On this World No Tobacco Day, India’s premium video on demand platform VOOT has partnered with Indian Cancer Society on its World No Tobacco Day 2020. The campaign endeavors to raise awareness about the health hazards of smoking and tobacco usage. Executed by VOOT Studio, the short and high...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/epic.jpg?itok=8mZPKs5P
EPIC ON partners with CloudWalker

MUMBAI: EPIC ON, the premium OTT platform known for its diverse India-centric content by IN10 Media Network, today announced a significant partnership with leading online smart TV brand CloudWalker. This partnership enables EPIC ON to be pre-embedded into CloudWalker smart screens and smart TVs,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tata.jpg?itok=zCkcKgri
Tata Sky launches new, improved offer on Tata Sky Binge+ Android STB

MUMBAI: Tata Sky announced a new and improved offer on India’s next-generation Android set-top box Tata Sky Binge+, aimed at providing customers an upgraded and immersive content-viewing experience. Introduced at a subsidised rate of Rs 3,999, the new offer will enable subscribers to watch both...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tvv_0.jpg?itok=PwOmbjvd

Photo by Julia Coimbra on Unsplash

Indian OTT platforms dish out special fare for kids

Streaming services have started taking the central stage of entertainment in Indian living rooms for quite a while now, catalysed more by the Covid2019 crisis. But it’s not possible to lay a strong foundation if the new-age entertainers don’t have anything in store for those loved little ones.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/hbo_1.jpg?itok=igAgBtE5
Fifteen new HBO Max originals coming to Warner Media platforms in Asia

MUMBAI: With the launch of HBO Max in the United States on May 27, Warner Media has confirmed that a first wave of at least 15 HBO Max Originals will land on HBO GO and channels in Asia in 2020. Most shows will be available first on HBO GO, such as The Not-Too-Late Show with Elmo and Love Life...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/nodwin.jpg?itok=Y79ZVQ4s
NODWIN Gaming and Airtel announce partnership to take e-sports in India to the next level

MUMBAI: NODWIN Gaming, South Asia’s leading e-sports company, announced a partnership with Bharti Airtel to further grow e-sports in India. The partnership has been kicked off with the launch of Airtel India ESPORTS TOUR, which is the first and largest property of its kind in this segment. Airtel...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/pubg.jpg?itok=yNWoCfdX
PUBG Mobile welcomes Airtel as preferred network of PMPL league

MUMBAI: As part of its mission to enable a superior and highly differentiated digital experience for its customers, Bharti Airtel will start supporting the esports dreams of millions of Indians. Airtel will power the PUBG MOBILE Pro League (PMPL) as the preferred network of the coveted esports...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/imssss.jpg?itok=SGusWNTN
Instant messaging app imo raises awareness among millions in the wake of Covid-19 pandemic

imo, a free video calling and instant messaging app, has taken slew of initiatives to raise awareness and put a check on misinformation about Covid-19 pandemic. The efforts by imo were carried out at a global level. With a comprehensive dashboard furnishing verified information, the app has kept...

iWorld Video On Demand

Sign up for our Newsletter

subscribe for latest stories

* indicates required