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SonyLIV and OnePlus announce a strategic alliance to boost content offering for consumers

The companies have locked in a multi-year strategic partnership

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MUMBAI: SonyLIV locked in a multi-year strategic partnership with OnePlus, the global technology brand ahead of their much-awaited upcoming OnePlus TV launch in India. This alliance will open access to the extensive content library of Sony Pictures Networks India for OnePlus Smart TV users spanning movies, music, sports, animation, web originals, short films and much more. SonyLIV is amongst the few selected mobile apps available as part of the much-hyped OnePlus TV launch in India.

After bolstering its place as a leader in the premium smartphone segment in India, OnePlus is foraying to Smart TV category to strengthen its consumer connect. SonyLIV’s partnership with OnePlus TV is reflective of their brand ethos of creating an exceptional viewing experience for its 100 MN plus monthly active users, expand the market potentialities and up the ante in brand integrations. In its efforts to capture newer and wider audience segments, SonyLIV intends to strengthen the engagement quotient with OnePlus by offering its varied content to the Smart TV users.

“Our partnership with OnePlus is a leap ahead in blending captivating stories with an innovative viewing experience. With our robust content portfolio on offer, there’s plenty to consume for OnePlus TV users. This alliance enables us to expand our consumer footprint to Indian households and boost our engagement. It’s a great starting point for the two companies, and we are excited about the journey ahead of us,” Sony Pictures Networks India digital business head Uday Sodhi said.

“With OnePlus TV being our latest premium offering, it is important for our users to have access to content across genres and languages and we believe Sony Liv offers that experience with its extensive content portfolio. This partnership along with the superior audio and picture quality on the OnePlus TV will offer a viewing experience like never before,” OnePlus India general manager Vikas Agarwal commented.

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