iWorld

SonyLIV strengthens original content team by roping in Hotstar’s Saugata Mukherjee

Mukherjee to head SonyLIV’s original content

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/24/sonyliv.jpg?itok=n7qtK-JI

MUMBAI: As all streaming platforms in India are becoming more bullish on original content slate, Sony Pictures Networks India (SPN) is also rebuilding its digital team. Few months after handling SonyLIV’s responsibility to Danish Khan, the over-the-top (OTT) platform is roping in Saugata Mukherjee to head its original content, as per sources.

Mukherjee has been associated with Hotstar since July 2018  as head of creative and development for Hotstar Specials. “As the creative head of the specials, my mandate is to strategise, commission, develop and curate the Specials slate for Hotstar,” as he puts it on his Linkedin profile.

The content strategist has been associated with Star TV Network since 2013. He commissioned, acquired, incubated and produced new shows for the Star TV network. Later as the editor of Star Plus, he was responsible for acquisition, development and content strategy.

After a long stint at SonyLIV, Uday Sodhi moved on from the organization last year. He was responsible for the introduction of its subscription model, re-launch of the platform and the international launch of SonyLIV subscriptions, among others.

At the time of publishing the story, SonyLIV denied to comment on the news. Mukherjee was also unavailable for comment.  He is likely to join early February.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/ott.jpg?itok=rnExhqHG
Why OTT platforms focus on users feedback

As the over-the-top ecosystem turns more cluttered and competitive, the platforms are gearing up to retain users. Along with building a robust content slate, all the streaming services are also ensuring seamless viewing experience for the users.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/voot.jpg?itok=k4EvO8Qu
Voot Select premiers The Comey Rule

KOLKATA: The US Presidential Election 2020 is the most anticipated political event unfolding in a matter of weeks. But before the dynamics of world politics get ruffled again, we must witness a recreation of the tumultuous relationship between a decorated former FBI Director and current US...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/mk.jpg?itok=zjoQs_eN
KKR to invest Rs 5,500 crore in Reliance Retail Ventures

Reliance Industries Limited (“Reliance Industries”) and Reliance Retail Ventures Limited (“RRVL”) announced that global investment firm KKR will invest Rs 5,550 crore into RRVL, a subsidiary of Reliance Industries.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/he.jpg?itok=UuQgCNGB
How Netflix is scripting India story?

This is an age of binge-watchers and Netflix is yet the undisputed king of the new era. Taking off with House of Cards to luring the audience to their screens with La Casa De Papel (Money Heist), the streaming giant has re-written the script of media and entertainment industry across the world.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/manjit.jpg?itok=zkSjYCDH
AltBalaji's Manjit Sachdev joins Viacom18 to lead content for Voot & Voot Select

KOLKATA: Strengthening its creative team and focus on building an immersive and inclusive content strategy, Viacom18 has appointed Manjit Sachdev as content head for its leading video on demand brands Voot and Voot Select.  Sachdev, in her new role, will lead the content team at Voot and will be...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/crack.jpg?itok=hzL5nPej
Voot Select reveals its sixth original - Crackdown

Voot Select is all set to reveal their latest Original – Crackdown.  Home to critically acclaimed shows like Asur, Raikar Case, The Gone Game, Voot Select will now have ace Bollywood director Apoorva Lakhia making his directorial web debut with this action-packed espionage thriller.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/mt.jpg?itok=gDWhWAz7
Mitron's new magic motto

Young India – like several other countries – has fallen hook, line and sinker for short-form videos. Evidence of that was the sudden explosion of downloads of the Tiktok; in fact, India accounted for 611 million as against China’s sub 200 million.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/acee.jpg?itok=_6CftFrb
Industry experts to discuss how to differentiate and innovate OTT experience

KOLKATA: The over-the-top (OTT) platforms across the world are developing robust content slate for viewers to keep them glued to the platforms. But what is more important to retain consumers is a seamless viewing experience. Indaintelevision.com in its next webinar in partnership with Accedo will...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/tcl.jpg?itok=kpoqCthB
DocuBay Partners with TCL Electronics to offer premium library of documentaries

MUMBAI: IN10 Media Network’s DocuBay, a premium global membership streaming service exclusively for documentary features has entered into a multi-territory distribution deal with TCL Smart TVs, one of India’s fastest-growing TV brands and the world’s second-largest TV manufacturer. This...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required