MUMBAI: Youth entertainment channel bindass is set to launch the second season of SuperStud.

The second instalment of the show that features young men competing on ways to impress women will be now called ?Superdude?. The new season will premiere on 27 October at 7 pm.

The show will have 13 contestants selected through the on-ground auditions across three cities ? Delhi, Chandigarh and Mumbai. They will be trained and cultivated into Superdude by show host Ashmit Patel.

Patel will be assisted by British Asian model Sofia Hayat. Co-hosting the show with Patel and also giving a woman?s perspective to the 13 boys will be Madhura Naik.

Disney UTV youth channels - media networks executive director Nikhil Gandhi said, "Last season was a super hit amongst the youth and that encouraged us to come back with the second season. This season, we have upped the dude quotient and have changed the format to give it an edge! We have also, created a consumer connect with our audiences by going on ground for the very first time, for the audition across three cities.

The channel has also extended the Superdude band to other platforms like ? web with a dude school which will give lessons and tips on how to become a dude. This has been accompanied by on ground initiatives like three city auditions and college activations across five cities. The show has for the first time, franchised the bindass Superdude Bike. The bike is a custom made 500cc machine which is being built by Vardenchi.

The 13 selected contestants will be staying in the ?Superdude Mansion? and will be trained and polished by their ?guru? Ashmit Patel in the art of approaching and impressing women while they compete with each other to win the title of ?Superdude?.

The final 13 contestants will be split into two groups ? the good boys and the bad boys. The two groups will live in separate bedrooms in the Superdude mansion which will be designed keeping in mind their character, moods and tastes. The two teams will compete with each other in various tasks which would test their skills in make an impression on girls, be it striking a conversation with a girl at a bar or impressing her with their chivalry.

Apart from contesting in these tasks, the 13 dudes will also have to impress Madhura. Their success in this will help them gain access to luxurious amenities in the house. Adding twists to the plot will be the concept of interchangeability wherein depending on their behaviour in the Superdude mansion, the contestants will be reshuffled within the two groups.

Patel said, "Last year, Superstud was a hit not only amongst boys, but with girls as well! It will be my second season with and the experience has been overwhelming so far. The tasks will be difficult, and the result will be endearing. We are hoping to bring out the real Superdude this season! And with Sofia and Madhura as co-hosts, we also get women?s perspective."