Shashi Sinha, Vikram Sakhuja join Axis My India advisory board

Shashi Sinha, Vikram Sakhuja join Axis My India advisory board

Sakhuja is nominated as chairman of the board.

Shashi Sinha, Vikram Sakhuja

Mumbai: Consumer data intelligence company Axis My India on Tuesday announced the constitution of a pioneering advisory board with IPG Mediabrands CEO Shashi Sinha and Madison Media Group CEO Vikram Sakhuja joining the board. Sakhuja is nominated as chairman of the board.

"The company has embarked on an audacious mission of solving the problems of 25 crore Indian households and transforming a billion lives, and the advisory board will serve as the guiding ship to enable the success of these endeavours," it said in a statement.

“Our company is certainly at an inflection point, as we look to take to fruition some marquee ideas – India’s first offline-online people empowerment platform focused on listening and facilitating resolution of various issues of an everyday Indian, the country’s largest syndicated brand study, Consumer Trust Index, as well as aggressively expanding by engaging with all echelons of industry with our superior data and research offerings," stated Axis My India CMD Pradeep Gupta. "Shashi and Vikram along with other advisory board members, with their deep understanding of India’s business landscape will be invaluable as guides and mentors as we navigate challenges in our trajectory towards rapid growth and disruption.”

The board’s primary responsibility would be to keep track of the big picture of the organisation, anticipate challenges in the ambitious path and suggest mitigation tools to avoid the same.  Board members would also be expected to bring in diversity of thought and action, and help broaden the company’s horizons to engage with constituencies and stakeholders out of its conventional realm, said the statement.

“Axis My India has over the years established itself to be the most accurate psephologist in India. Underlying that is one of the most innovative organisations I have encountered, in terms of their leadership, team and processes," said Vikram Sakhuja. "As they now roll out more exciting products, they have the potential to provide not only authoritative insights about both Bharat and India, but also create a platform for meaningful dialogue with consumers that can be invaluable for marketers and policy makers. It is my privilege to be able to participate in this journey as an outside-in advisor.”

“There is tremendous innovation and bustling activity coming out of India’s non-metros. India’s small towns and villages will power its rise to an economic powerhouse in the 21st century," remarked Shashi Sinha. "It is my privilege to be able to engage with Axis My India on its larger vision to empower these communities and to be a part of this exercise underpinned in nation-building.”

Axis My India, recently launched Consumer Trust Index (CTI) which is India’s largest syndicated consumption study measuring current product consumption and future purchase intent across 40 categories with yearly one million+ sample spread across 737 districts. The All-Media Measurement module (AMMS) of CTI will capture media consumption habits across touchpoints - TV, print, OTT, digital, social media, daily used apps, radio, cinema, OOH. As part of CTI, brands will also be able to do media and product consumption linkage analysis.