Mumbai: IPG Mediabrands India CEO Shashi Sinha has been unanimously elected as the new chairman of Broadcast Audience Research Council (Barc) India, following the board meeting held on Friday.
Sinha takes over from Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka, who served as Barc chairman for the last three years.
Sinha, who also represents the Advertising Agencies Association of India as its board member, has played a key role in the formation of Barc, said the industry body in a statement.
He is also actively involved in various industry bodies such as the Advertising Standards Council of India (ASCI); past chairman of Audit Bureau of Circulation (ABC); past president of The Ad Club; current chairman of Media Research Users Council (MRUC) and till very recently, before becoming a board member, was the first chairman of the technical committee of Barc India.
Sinha is also an honourable member of Facebook India Client Council.
"I am excited to be given this opportunity as the chairman of Barc at a time when the industry is undergoing many changes and the measurement body continues to grow," said Shashi Sinha. "Over the last decade, Barc has evolved to become a robust currency and developed into a strong base for decision making for all stakeholders. I look forward to continue working with the team at Barc and I am confident that together we will be able to add and bring in more value to the broadcast ecosystem.”
“It has been a privilege to lead and serve Barc India as the chairman, for two terms. The organisation has indeed grown and progressed substantially since its inception," commented Punit Goenka. "I would like to welcome Shashi as he takes the helm of an industry-critical operation in a fast-changing landscape. I am sure that Barc India will soar to newer heights under his guidance. I also wish Nakul and the team at Barc all the very best."
“It gives us great pleasure to welcome Sinha as our new chairman. He is recognised for his deep understanding of the media industry, especially the broadcast sector and has been an integral part of Barc’s journey as well as India’s M&E industry," stated Barc India CEO Nakul Chopra. "It was under his leadership that the Barc tech comm played a significant role in the formation of the world’s largest television measurement system. We look forward to working closely with him."
Chopra further said, "We would like to thank Goenka, who has also been the founder chairman of Barc India, playing an instrumental role in setting up this measurement system. His strategic guidance and contribution made to Barc India, as its chairman for two tenures, has added immense value."