MUMBAI: PricewaterhouseCoopers (PwC), Viacom International Media Networks and Russian television broadcaster Channel One Russia, will team up at the television trade event Mipcom to discuss the future of media, entertainment and broadcasting on 3 October.

PwC global leader entertainment and media Marcel Fenez will present the annual PwC Global Entertainment and Media Outlook at Mipcom, outlining forecasts in the media and leisure industries. This industry report will be followed by interviews conducted by Fenez with Viacom International Media Networks president and CEO Robert Bakish and Channel One Russia CEO Konstantin Ernst.

These two executives will share their thoughts on the digital migration of the global entertainment industry and their outlook for the next five years.

Fenez said, "This is the golden age for consumers, who?ve never had it so good when it comes to accessing premium content (often for free) over multiple devices. And the migration to digital has continued to accelerate due largely to the device revolution. Entertainment & Media (E&M) CEOs are having to adapt their business models to capture the shifting nature of consumer demand. But the bottom line is that in order to continue to create the quality content demanded by consumers, someone has to pay."

MUMBAI: Reed Midem has announced that ABC Studios? TV series Missing will debut at the television trade event Mipcom 2011?s World Premiere Television Screenings on 3 October in Cannes, France.

International buyers and media will have their first chance to screen episode one of this thriller series in the Palais des Festivals? Grand Auditorium. The screening will be followed by a Q&A with the stars and production team of the show, who will later grace the red carpet at Mipcom?s opening night party.

Missing begins when Becca Winstone, played by Judd, learns that her son Michael disappeared while studying abroad in Rome. Becca decides to take matters into her own hands and travels to Europe to track him down, revealing in a surprising turn of events to be a former ruthless CIA Agent with her own set of resources and skills, while Michael?s
kidnappers realise they?ve picked a fight with the wrong woman.

ABC Entertainment Group president Paul Lee said, "We?re very proud of this edge of your seat thriller and the great storytelling that spans continents. We hope that ?Missing? is the first of what will be many truly global productions to come out of ABC Studios. We?re pleased that the Mipcom audience will be the first to see what we think is spectacular event television."

Reed Midem Television Division director Laurine Garaude said, "The Mipcom World Premiere TV Screenings offer the ideal platform to preview, launch and raise awareness for the shows that audiences will be watching in the year to come. We are delighted that ABC Entertainment Group has chosen Mipcom to screen ?Missing? for the very first time. We?re honoured and excited to present this ambitious new TV series in the presence of such prestigious and talented cast
members.?

MUMBAI: Reed Midem, which organises the television trade event MipTV and Mipcom market, has announced that movie and television studio Miramax is for the first time in the company?s history exhibiting at Mipcom 2011.

In addition, it was announced that Miramax CEO Mike Lang will deliver a keynote address on 3 October 2011. 

The worldwide entertainment content market takes place from 3-6 October at the Palais des Festivals in Cannes, France.

Lang said, ?The Miramax film library is among the most respected in the world, and we believe the movies and the brand have tremendous untapped global potential. Mipcom represents an exciting opportunity to meet and interact with global decision makers and establish meaningful partnerships. Our key initiatives will include the on-going expansion of our international television and digital sales efforts, development of both distinctive film as well as television programming and our hope to ultimately launch Miramax-branded cable channels as we seek to reach new audiences.?
 
Reed Midem director of the television division Laurine Garaude said, ?We are very pleased by Miramax?s decision to utilise Mipcom?s significant participation of high level decision makers in the global entertainment industry as they continue expanding their operation and successfully delivering their exceptional content to new audiences.?

Lang?s address as ?Media Mastermind Series? keynote speaker will be one of Mipcom?s highlights. He will talk about the experience in the digital arena, ranging from Miramax?s recent digital content delivery deals with Netflix and Hulu, to his early involvement with trailblazers in the digital arena and his strong relationships with other large entertainment companies and private investment firms.