A 150-year experienced team from across advertising, marketing, content, consumer advocacy, data analytics, storytelling, studio production, digital, media, qualitative research, behavioural science and video analytics have come together to offer consulting, communication, content and video...
MUMBAI: PwC’s Global Entertainment and Media Outlook 2018-22 has predicted global revenues are expected to grow with a CAGR of 4.4 per cent from 2017-22 to $ 2.4 trillion in a digitally-driven world where the distinction between print and digital, video games and sports, wireless and fixed internet...
MUMBAI: With a steadily increasing demand for online video consumption, India is set to occupy a spot in the top ten (over-the-top) video markets in the world in four years, reported the Times of India quoting a study from global accounting firm PricewaterhouseCoopers (PwC). The report titled...
MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.
MUMBAI: Global to local seems to be the key strategy of Netflix to spread its wings in India. ‘Netflix and Chill’ is the popular term across the OTT ecosystem but the number of Indian consumers chilling with Netflix’s high-quality content dwarfs in comparison to users in other markets. However, it...
