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  • Max launches new movie slot Film Club

    Submitted by ITV Production on Dec 28
    indiantelevision.com Team

    MUMBAI: Max, the Hindi movies and special events channel, has introduced a new movie slot titled Max Film Club every Saturday night after the 8 pm "Maha Movie".

    In the Saturday night offering, Max Film Club will showcase Indian cinema?s milestone movies that have entertained audiences across generations.

    Max film club will offer a wide range of critically acclaimed titles like Aandhi, Ijaazat, Firaaq, Bazaar, Mere Apne and evergreen hits like Yaadon Ki Baaraat, Teesri Manzil, Aradhana, Kabhi Kabhie, Anand and Gol Maal among others.
    Max EVP and business head Neeraj Vyas said, "At Max it is our constant endeavour to bring novel ways to entertain our audience. Our latest offering called Max Film Club is an effort to connect with the film connoisseurs, audiences who genuinely enjoy the iconic movies from across the eras in Hindi Cinema. We believe there is an audience for this kind of cinema and we want to keep them glued to their seats on Saturday nights."

    "MAX Film Club is also a step to further enhance our recently launched weekend campaign "Saare hafte lagey raho? weekend pe padey raho" by creating a complete entertainment package over the weekend," he added.

    Yaadon Ki Baaraat
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