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Olympics viewership growing among younger viewers in the US

MUMBAI: US broadcaster NBC has announced that through seven days of its coverage of the on-going 2012 London Olympic Games, overall viewership is up double digits among teens and teenage girls.

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London Olympics draws record viewership

MUMBAI: London Olympics started with an exceptional performance especially in the United Kingdom with 23.5 million viewers tuning in for the opening ceremony on BBC1 for an 82.3 per cent market share, making it the top of the year so far, according to Eurodata TV Worldwide trends.

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London Olympics gets record viewership in UK and US

MUMBAI: The opening ceremony of the London Olympics set a new viewership record with 26.9 million viewers in UK tuning in, according to public broadcaster BBC.
BBC using Olympics to push drama shows

MUMBAI: BBC One has launched its new Original British Drama campaign to the UK nation throughout the Olympic Games period.
CNBC-TV18 to launch 'The Olympian Effort' on 30 June

CNBC-TV18 is launching a new six-part series - The Olympian Effort - on 30 June.

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