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Over 60% of BBC APAC’s revenue is from native advertising: Alistair McEwan

NEW DELHI: When native advertising had entered the marketing world, just a few years ago, many questions were raised regarding its feasibility for both advertisers and publishers. From people not trusting sponsored content to it diminishing the credibility of a news publication, doubts loomed large...

Television TV Channels News Broadcasting
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Advertisers cannot be fence-sitters in today’s time: BBC’s Rahul Sood

2020 has been a wild year for the news industry. On the up side, viewership skyrocketed in the wake of Covid2019 pandemic; then again, it drew aggressive flak from viewers and advertisers alike for their reportage in a number of high-profile cases, including the Sushant Singh Rajput suicide.

Television TV Channels News Broadcasting
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BBC elevates Charlotte Moore as chief content officer

In her new role, Moore will be the senior leader for BBC content and audiences across all genres and platforms, with the exception of news and nations and regions. Her responsibilities include television commissioning for all BBC network TV channels and BBC iPlayer, radio commissioning and...

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BBC Four intends to become global subscription service

MUMBAI: The BBC is mulling over transforming BBC Four into a global subscription service in view of the ongoing economic adversity caused by the Covid2019 pandemic. “Outside the UK, we are exploring potential commercial opportunities for BBC Four to become a new global subscription service that...

Television TV Channels News Broadcasting
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Novelty, originality and availability: the keys to content success

The NoTa (New on the Air)  Conference reviewing television trends and consumption around the world in 2019 presented on 6 February 2020 in Los Angeles confirms that catch-up and preview viewing for television programmes can significantly add-up to the ratings.

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