MUMBAI: The Asia Cup cricket tournament will be held in Bangladesh for the second time in a row after India decided not host the event citing packed schedule.

Bangladesh had hosted the last edition of the four nation tournament involving India, Pakistan, Sri Lanka and Bangladesh in 2012.

According to media reports, the Board of Control for Cricket in India (BCCI) has informed the other ACC members that they were trying to finalise the New Zealand tour, scheduled to be held from February-March next year.

Bangladesh, meanwhile, has agreed to postpone a tri-series involving Sri Lanka and Pakistan around the same time to accommodate the Asia Cup that is slated to take place from 24 February - 8 March, 2014.

GroupM Maxus Client Leader Jigar Rambhia feels that the event would have got more sponsorship revenue on the ground had it been held in India.

"But I don?t think that it would have made much difference in the overall scheme of things. It is a relatively smaller event compared to other properties that will happen next year like the Twenty20 World Cup," says Rambhia.

Nimbus Sport, the sports marketing arm of Nimbus Communications, is the commercial rights holder of Asia Cup till 2014. Neo Sports, a subsidiary of Nimbus, holds the Asia Cup broadcast rights in the Indian sub-continent.