• Liberty launches new ad campaign with Hrithik Roshan

    MUMBAI: Liberty shoes has launched a new brand campaign with its brand ambassador Hrithik Roshan.

  • UTV Stars to air season 2 of 'Live My Life' from 21 October

    Submitted by ITV Production on Oct 16
    indiantelevision.com Team

    MUMBAI: Bollywood lifestyle channel UTV Stars will bring the second season of talent hunt show ?Live My Life? from 21 October.

    Live My Life Season 2 will have 10 episodes and will feature some of the biggest celebrities of the industry including Hrithik Roshan, Saif Ali Khan, Kareena Kapoor, Preity Zinta, Arjun Rampal, Arjun Kapoor and Prabhu Deva.

    Bollywood star Hrithik Roshan will kick-start the season 2 of the show. The star will spend one full day with the Kolkata-based youth Jyoti Vishwakarma in line with the show?s philosophy of allowing fans to connect with their favourite stars.

    Disney UTV Executive Director - Youth Channels, Media Networks Nikhil Gandhi said, "The Show gives a fan an opportunity to spend an entire day with his/her favorite Superstar. It has become immensely popular amongst viewers as it is a ?dream-come true? for them. Season 1 of the show received a phenomenal response from audiences nationwide."

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    Live My Life
  • Hrithik Roshan paying an ode to his father

    MUMBAI: In an ode to his father Rakesh Roshan who is celebrating 25 years in Bollywood, Hrithik Roshan is reportedly

  • Acer launches new campaign with Hrithik Roshan

    Submitted by ITV Production on Jul 24
    indiantelevision.com Team

    MUMBAI: Computer brand Acer has launched its latest marketing campaign in India featuring its brand ambassador Bollywood actor Hrithik Roshan. As part of the campaign, Roshan will endorse Acer?s wide range of products through brand and product-related communication across advertisements on TV, print, outdoor, radio and other mediums.

    The campaign focuses on the upcoming Olympics and has the Bollywood heartthrob urging Indians to boost the morale of all Indian athletes participating at the forthcoming games.

    The campaign is based on the thought - Stand up for the Olympics by just standing up for the National Anthem. Acer?s campaign will focus on building support for athletes across the country. Acer has called for customers to post videos of people standing up for the National Anthem on its YouTube channel. For every video uploaded by consumers on Acer?s YouTube channel, Acer will make a significant contribution towards the welfare of Indian Olympic contingent.

    Acer India managing director Harish Kohli said, "As an official IT partner of the London Olympics 2012, Acer has once again taken the opportunity to play a major role by providing innovative and dependable technology. To celebrate the spirit of solidarity in India, we have introduced a new campaign, "Stand By Your Nation" to support our burgeoning talent who will be representing our country. The campaign is framed to connect with the masses and resonate with our brand attributes. Through this campaign, with Hrithik as our brand ambassador, we will embrace a brand-focused approach that will focus on strengthening our market position and build a strong brand connect with our consumers in the country."

    Acer India chief marketing officer S Rajendran added, "Hrithik Roshan is an inspirational blend of style, elegance and performance, who amalgamates seamlessly with our brand proposition. Being true to our new brand tagline "Explore Beyond Limits", Hrithik continues to be the ideal choice to represent Acer?s aspiration in reaching out to people with its new age technologies. With his remarkable appeal to youngsters across the country, we are confident he will communicate our brand attributes to our consumers effectively. We hope that the entire country will come together and support the Indian athletes as they attempt to bring glory to India at the world?s biggest sporting event."

    Roshan said, "My association with Acer India goes back a long way. Acer?s passion for creating futuristic technology has amazed not only me but several other technology enthusiasts. Besides my association with the brand, I am completely thrilled and overwhelmed by Acer?s zeal to stand behind and support the Indian athletes in these Olympic Games. Along with Acer I am also looking forward to supporting and motivating each one to reach the pinnacle and triumph in this 2012 Olympics. I am proud to be associated with Acer and its enthusiasm to empower people with its latest technological innovation."

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    Acer
  • Acer launches new campaign with Hrithik Roshan

    MUMBAI: Computer brand Acer has launched its latest marketing campaign in India featuring its brand ambassador Bollyw

  • Discovery to simulcast show on Oprah's India visit

    Submitted by ITV Production on Jul 02
    indiantelevision.com Team

    MUMBAI: Talk show queen Oprah Winfrey captures her experience in India in a two-part show, ?Oprah?s Next Chapter?, that will simulcast on Discovery Channel, TLC and Discovery Channel Tamil from 20-21 July at 8 pm.

    In Oprah?s Next Chapter, she discloses her emotional link that she could feel for the people and culture during her visit to first India this year.

    Discovery South Asia senior VP, GM Rahul Johri said, ?Discovery Channel takes viewers to rediscover India with one of the most iconic television personalities in the world. Oprah has connected with audience through her chat shows and in Oprah?s Next Chapter, she transitions to a new phase in her life. Audience will see her embrace Indian culture through in-depth conversations with people from different walks of life.?

    Upon arrival in Mumbai, Oprah accompanies Australian author Gregory David Roberts of bestselling novel Shantaram to make a trip to the slums and to meet a family of five members living on a meagre salary. She is moved by the aspirations of the family which lives, eats, cooks and sleeps in a 10-foot-by-10-foot concrete room.

    Oprah also gets enthused by the close-knit Indian families when she is invited to visit an upper-middle-class family which has four generations living happily under one roof. She also dines her first traditional Indian meal in a thali.

    Oprah is invited to a party hosted by industrialist Parmeshwar and Adi Godrej and is pleasantly surprised by the grandeur of the night which has celebrated guests from Mumbai?s glitterati and Bollywood including A.R. Rahman, Priyanka Chopra, Anil Kapoor, Hrithik Roshan and others. On her way to the party, Oprah halts to meet leading Bollywood actress Aishwarya Rai and the Bachchan family. She also reveals her favourite fit as she is draped in a traditional saree designed by leading designer Tarun Tahiliani.

    In the second episode, Opray travels to Taj Mahal in Agra to see the epitome of love. Her next destination is Jaipur, where she is mesmerised by the land of extremes to see camels wandering along other vehicles on its metropolitan city streets. She sits down with spiritual guru Deepak Chopra for a thought-provoking conversation on spirituality, karma, aging and meditation.

    Oprah is invited to the Palace walls of Jaipur where the Royal Family gives her a traditional Indian regal welcome. She travels to Vrindavan and goes inside a shelter run by Dr. V. Mohini Giri?s Guild for Service, which provides safe haven, job training and dignity to more than 100 displaced women.

    Oprah gets inspired by the spirituality and harmony and draws her views on the paradox realities.

    It is after 25 years of her stint with television and having interviewed over 28,000 guests that Oprah has stepped out of the studio to have conversation with newsmakers, celebrities and ordinary people.

    Oprah said, "After 25 years I got myself out of the studio chairs. I moved into the next chapter, and I am having more fun than ever - moving around the country and the world talking to people I?m really interested in getting to know and I think viewers will be, too. It is so energising to be out and about in the world exploring new people, new places and new ideas."

    Meanwhile, Discovery will air a four part special on the Olympic Games every Sunday at 7 pm from 8 July. This will show the amount of preparation that London has done to get ready for the sporting spectacle in terms of things like logistics, engineering and preparing various facilities.

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    GM Rahul Johri
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