MUMBAI: Members of the multichannel TV industry in the Asia Pacific have rallied to raise more than $72,000 for Plan International Hong Kong.

Casbaa CSR Committee co-chair, Doug Fraser of Australia Network said, "We could not be more pleased with the generosity shown by individuals and organisations to support Plan International?s Early Childhood Care and Development Project benefitting underprivileged children in the Philippines."

Plan Hong Kong CEO James R Murray said, "The partnership between Casbaa and Plan International Hong Kong demonstrates the value of professional associations such as CASBAA and its members who are committed to addressing the ills that affect children without access to the basics of good health, nutrition and education."

Through a combination of individual and corporate donations along with a Top Table competition and silent auction during the annual Casbaa Charity Ball presented by Turner at the Casbaa Convention 2011, the Association raised much needed funds that will assist children living in poverty in the Philippines.

As part of Casbaa Cares, the partnership between Casbaa and Plan International Hong Kong supports over 5,600 children aged two to five living in rural areas of Masbate in the Philippines.

Plan International is a development organisation specifically focussed on children, supporting more than 1.5 million kids and their families around the world.