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Scripps Networks leads pay-TV lifestyle programming, brand affinity: Study

In a recent pay-TV study of viewer behaviors and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in the food, home and travel lifestyle categories. The channels, which include Asian Food Channel, Food Network, HGTV...

MAM Marketing Brands
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ZEEL Cignals deal for Filipino channel Zee Sine

Zee Entertainment Enterprises Limited has signalled a deal with Cignal TV for Filipino channel Zee Sine.

Television TV Channels GECs
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Zenith revises global ad spend growth forecast upwards

Zenith Optimedia’s Advertising Expenditure Forecasts is a bellwether for the global ad industry. And the top notch media agency revised its earlier June forecasts for the rest year in an update posted today.

MAM Media and Advertising AD Agencies
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Twitter India kicks off #GoLive bootcamps

MUMBAI: Twitter has expanded its Indian outreach to empower agencies and brands it works with to capitalize on live, always-on moments and video innovation through the platform. The outreach program in India is anchored by a three-prong strategy: gamified learning through DIY postcards, new deep...

iWorld eNews
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MPA: APAC pay TV growth to slowdown 2016-2025

MUMBAI: Slowdown. After years of dizzying speedy growth, the Asia-Pacific pay-TV industry is expected to grow at a very sedate average 5.8 per cent annually between 2016 and 2021, says leading industry analyst Media Partners Asia (MPA in its new report Asia Pacific Pay-TV & Broadband Markets,...

Television TV Channels GECs

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