iWorld

15-20% of total WC viewership for SonyLiv was female

Sony claims to have surpassed Euro 16 numbers in the first couple of days.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/26/Uday_Sodhi.jpg?itok=9f-4tkp9

MUMBAI: FIFA World Cup (WC) 2018 has surpassed the expectation of Sony Pictures Networks India's digital arm, SonyLiv, by miles in terms of viewership numbers and brand associations. It had just 15 brands on board in the first week but completed the event with a total of 36.

The matches falling into India's primetime slot may have worked well in its favour giving it 70 million online viewers. Surprisingly, 15-20 per cent of viewership was contributed by female fans and the remaining by male supporters.

SPN head-digital business Uday Sodhi noticed some interesting things in this WC. “Firstly, India has become a big football nation globally on digital. Secondly, in the first couple of days of the tournament, we crossed the numbers of entire Euro 16. We have seen a huge growth in terms of advertiser and the approach of brands to digital advertising.” In Euro 16, Sony had just five to seven brands.

Sodhi believes that football has finally arrived in India. The second big event after Olympics garnered eyeballs from Kerala, Bengal, Pune, Ahemdabad and Lucknow apart from the metro cities. “In terms of traffic and concurrency, we are among the top two platforms in Asia Pacific and Japan, according to Akamai,” he added.

“The overall complexity that we were handling was very high because of six language feeds, two streams, paid and free feed (with five minutes delay). On an average, a viewer spent close to 15-16 minutes per match and the finals registered 1.5-2 million concurrent users on the digital platform.”

There were a few hiccoughs. The first match of the WC didn’t go as planned. Instead of a five-minute delay on the ad-supported feed, there was a slightly longer delay of 10-15 minutes. But it picked and surged forward.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/shemaroo.jpg?itok=61q1JCAT
Shemaroo TV and Shemaroo MarathiBana channels to be now available to Vi Movies & TV subscribers

MUMBAI: Shemaroo TV and Shemaroo MarathiBana, broadcast channels from the house of Shemaroo Entertainment have already become household names and are loved for their respective genres in General Hindi Entertainment and Marathi Movie category. To diversify the content offering the channel has inked...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/pp.jpg?itok=zUeLdPLC
Showt empowers the common person to voice their opinion: Anshuman Misra

NEW DELHI: Showt, an instant global voting platform scheduled to have its global launch in Q1 2021, recently roped in Anshuman Misra as the president. He will be playing an instrumental role in scaling the platform and his vision is to reach everyone with a mobile phone in India, followed by the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/vikram.jpg?itok=N6ORJbRK
Mzaalo launches AVOD platform

New Delhi: Mzaalo, a blockchain-based video streaming application today announced the launch of its AVOD platform. The gamified video ecosystem is designed to reward consumers for viewing content on the platform. Mzaalo's system is secured by blockchain, trusted infrastructure for content and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/ashish.jpg?itok=A5ST-DO4
Netflix’s Aashish Singh joins Lyca Productions

KOLKATA: Netflix India original film director Aashish Singh has called it quits. Singh has moved on to join Lyca Productions as CEO. Lyca Productions, one of the big names in the South Indian film industry, is looking to move into the Hindi movie space. Singh with his vast experience across brands...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/ankhi-das.jpg?itok=Rg3JKpsk
Facebook India's head of public policy Ankhi Das steps down

NEW DELHI: Facebook India’s head of public policy Ankhi Das has moved on from her current role. She was with the organisation for over nine years and was a core team member.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/airtle_0.jpg?itok=c4s9Jmnc
Bharti Airtel revenues jump 22 per cent in Q2

NEW DELHI: Telecom operator Bharti Airtel announced its highest ever consolidated quarterly revenue, reporting a 22 per cent jump driven by higher tariffs and a rise in data usage from a Covid2019-fuelled shift to remote working.  India revenues for the quarter ended 30 September was at Rs 18,747...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/ira.jpg?itok=KL_USAuK
Iravati Damle joins Zoom to lead public policy in India

MUMBAI: Zoom has hired Iravati Damle as head of public policy in India. In her new role, she will lead policy strategy, government affairs and advocacy for India. Damle will be reporting to Jonathan Kallmer, head of global public policy and government relations at Zoom. She will be based out of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/idma.jpg?itok=s3JtL-fI
Digital media outlets launch self-regulatory body IDMA

MUMBAI: Digital media news outlets have launched a self-regulatory body, Indian Digital Media Association (IDMA) - a pro-nation, Indian-owned, Indian-edited and Indian-controlled digital news association. In a first, digital platforms have come together and formed an association that is aimed to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/par.jpg?itok=pVTu3lbO
Parliament panel issues summons to Google, Paytm on data privacy

MUMBAI: Google and Paytm have been directed to appear before a joint parliamentary committee on 29 October on the issue of data protection and privacy. Social media platforms Facebook and Twitter have also been called in to provide oral evidence. Meanwhile, e-commerce giant Amazon has refused to...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required