Sony LIV

Pages

Latest News

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/sony.jpg?itok=DQPHkwVD
Sony India rejigs top leadership at Sony LIV, SET

MUMBAI: Sony LIV, the digital business arm of Sony Pictures Networks (SPN), the media conglomerate that manages 29 TV Channels in India, today announced big changes in its top leadership. Ashish Golwalkar who has led the content portfolio for SET and has played a pivotal role in the success of its...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/Mobile_OTT.jpg?itok=475Iv_d6
TRAI may bring OTTs carrying TV channels under licensing framework

The telecom regulatory authority of India (TRAI) may soon bring over-the-top (OTT) platforms carrying TV channels under a licensing framework similar to the one for broadcasters. OTT platforms run by broadcasters like Hotstar, Sony LIV, Zee5, Voot will feel the heat if it gets finalised.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/MTA.jpg?itok=P6Ppl4wb
Indian marketing industry not ready for multi-touch attribution

While multi-touch attribution (MTA) might be the need of the hour, given the ever-increasing size of the mobile marketing space, the industry is still not ready to work on the format as it might further aggravate the problem of ad fraud. The point was unanimously made by several speakers at the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/05/English-biz.jpg?itok=a1U0cM36
English biz news genre exhibits drop in TV viewership, growth on digital platforms

Despite all the hullabaloo about digital cannibalising TV, the rapid rise of digital platforms hasn’t had a negative impact on traditional news viewing for now. In fact, the two consumption modes have complemented each other, enhancing the reach of content and news pieces to an ever wider audience...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/bheam.jpg?itok=Qcdd2EMW
Do kids of today prefer OTT over TV?

There’s a tug of war going on today with both parties equally strong. On the one side, we have linear TV singing its praises and OTT on the other side glorifying its advantages. No matter which side you pick, you’ll notice that kids’ content has always been sidelined.

Television TV Channels Kids

Sign up for our Newsletter

subscribe for latest stories

* indicates required