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Do kids of today prefer OTT over TV?

There’s a tug of war going on today with both parties equally strong. On the one side, we have linear TV singing its praises and OTT on the other side glorifying its advantages. No matter which side you pick, you’ll notice that kids’ content has always been sidelined.

Television TV Channels Kids
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15-20% of total WC viewership for SonyLiv was female

FIFA World Cup (WC) 2018 has surpassed the expectation of Sony Pictures Networks India's digital arm, SonyLiv, by miles in terms of viewership numbers and brand associations.

iWorld Video On Demand
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SonyLIV aims to provide comprehensive CWG coverage

2018, the year of major sports tournaments including the Winter Olympics, Commonwealth Games (CWG) and the FIFA World Cup, is expected to witness a rise in consumption of live sports events on over-the-top (OTT) platforms. The CWG action is currently taking place at Gold Coast, Australia and Sony...

iWorld Over The Top Services
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Sony gamifies ‘Dus ka Dum’ with dedicated app

MUMBAI: After a successful season of Kaun Banega Crorepati (KBC), Sony Pictures Network is reviving Dus Ka Dum, another big reality show with superstar Salman Khan. The show is coming back on air for its third season after 2009. Since its initial airing, the entertainment landscape has changed...

Television TV Channels GECs
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Sony to launch Marathi GEC

MUMBAI: Sony Entertainment Television (SET) is prepping up to launch a new regional language general entertainment channel Sony Marathi. Sony’s Ajay Bhalwankar will lead the channel, according to a source at SET. The channel is at the development stage and the company is building the team by hiring...

Television TV Channels GECs

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