Television
Report on Shemaroo

SPN India strengthen's regional presence with six language feeds for FIFA WC

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/06/09/Russia.jpg?itok=fmGtKT97

MUMBAI: With the 2018 FIFA World Cup set to kick off on June 15, the official broadcaster Sony Pictures Networks (SPN) India, increased its regional outreach with the addition of Tamil and Telugu live language feeds. This will be the first time that the FIFA World Cup will be telecast in multiple languages in India. 

The two new languages are in addition to the already announced English, Hindi, Bengali and Malayalam live feeds taking the tally to six languages.

SPN India president, sports and distribution business Rajesh Kaul, “The telecast of 2018 FIFA World Cup Russia will be done in six languages. It is our endeavor to reach out to every football fan in the country as per our commitment to go beyond to serve best sporting action through our programming initiatives. We have congregated some of the best international football players with great experience to provide incisive insights to our viewers. The live studio show Football Extraaa and the breakfast show Kick-Off will enrich the die-hard football enthusiast’s viewing experience of 2018 FIFA World Cup Russia.”

Additionally, SPN announced a star-studded panel for Football Extraaa, the pre, mid and post-match live studio show that will be telecast in English and Hindi. The show will feature a list of Indian and international football stars like Sunil Chhetri, Bhaichung Bhutia, Gurpreet Singh, Robin Singh, Luis Garcia, Louis Saha and David James.

In addition to Football Extraaa, SPN India will also showcase detailed insights for its viewers with a morning dose of football through its breakfast show Kick-Off. The show will satiate the hunger of football enthusiasts with in-depth analyses on the previous night’s game along with forecast for the forthcoming matches of the day.

The WC will also be aired live on SonyLIV. The digital arm of Sony has launched the #ScreamLoud campaign that cuts across football fans in the country who exhibit their undying passion through a light-hearted film. Fans will have a sore throat which is going to be their constant companion through the football season as they cheer and scream. 

The film conceptualised by Publicis Ambience and produced by Offroad Films, has been inspired by those fans whose enthusiasm and fervour for the sport sees no limits. Ardent fans of the game can now stream all matches live on their mobile devices and have a truly amazing FIFA experience.

SPN India head marketing, subscription and content licensing- digital business Abhishek Joshi said, “FIFA is one of the biggest sporting events in the World and the excitement from fans is palpable. While conceptualizing this film, we realised that visual humour and story-telling isn’t being used much in advertising and hence we created a light-hearted film. The story is filmed from the perspective of football die-hards who lose their voices while cheering for their favourite country. This campaign will connect with fans across India and unify them for the love of the game. all types of football fans can enjoy the game on their personal devices anywhere on SonyLIV.”

Also Read:

SPN launches first campaign for FIFA WC 2018 Russia

Sony bets big on 2018 FIFA World Cup

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/17/img_17042021_135821_800_x_800_pixel.jpg?itok=WwFFpAsl
D Tamil undergoes rebranding, launches two new shows

MUMBAI: Celebrating the auspicious occasion of the Tamil New Year and underscoring the focus on culturally relevant content that is family oriented, Dதமிழ் (D Tamil) unveils the brand-new avatar of the channel with a redesigned logo and a slew of wholesome entertainment.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/17/barc.jpg?itok=X2ZVqu1V
BARC week 14: Lizol leads the brands list

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 April and 9 April 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/17/game.jpg?itok=O8RuhOa4
Not just on Netflix, ‘Army of the Dead’ to be previewed in select theatres

Netflix's latest movie Army of the Dead, directed by Zack Snyder, will have its preview in select theatres before it gets streamed on the OTT platform on 21 May 2021. Even though the streaming giant has not made an official announcement, media reports state that Netflix has decided to screen the...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/16/img_16042021_180355_800_x_800_pixel.jpg?itok=grA7ybyH
Star India clocks nearly 10 bn viewing minutes for IPL 2021 opener

KOLKATA: Star India network has clocked 323 million total impressions for the opening match of IPL 2021. Although the curtain raiser between defending champions Mumbai Indians and Royal Challengers Bangalore received 42 per cent higher viewership than 2019, it ticked lower viewership than the 2020...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/16/editors-guild.jpg?itok=EYhI62LD
Declare journalists frontline workers: Editors Guild urges govt

As the nation weathers the second wave of the Covid2019 outbreak, the news media community is working round the clock to keep the general public informed and apprised of the latest developments.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/16/quint.jpg?itok=vCaW4_VL
Quint Digital’s net profit surges to Rs 45 lakh in Q4

NEW DELHI: Quint Digital Media Ltd (QDML)  has reported positive growth during the quarter ended 31 March 2021, posting a net profit of Rs 45 lakh for the period. During the previous quarter, the company had reported a net profit of Rs 18 lakh. Its revenue for operations for the fourth quarter of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/16/kanan-dave.jpg?itok=eCiuysvr
9X Media elevates Kanan Dave to SpotlampE business head

Music network 9X Media, which also owns SpotlampE and other digital products, has elevated marketing lead Kanan Dave to a business head role. As business head for SpotlampE, Dave will drive the next phase of growth, strategy and the creative development for SpotlampE. 

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/16/as_0.jpg?itok=sm1Sgx6r
How brands view television advertising in 2021

New Delhi: Television has been one of the most resilient and strongest mediums of communication, especially in India. Unlike other countries, where an increasing number of people are cutting the cord with pay-TV, India’s reach in television is only growing. Around 210 million households in India...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/16/q.jpg?itok=-kat77Zo
K Madhavan: From God’s own country to leading Walt Disney’s Indian mousehouse

When The Walt Disney Co international operations and direct-to-consumer chairman Rebecca Campbell was scouting for an executive to fill the big shoes of former Star India, Disney India and APAC head Uday Shankar, she did not have to look far.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required