iWorld

7 Top Video Trends to Watch Out for in 2020

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/18/Umesh_Bopche.jpg?itok=sn6yGpsG

In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond:

Personalized Videos

Personalized videos include the viewer’s name and other details in the storyline, enabling brands to deliver communication that is highly relevant and targeted. Such videos leverage CRM data to help build stronger relationships with customers and enable effective generation of qualified leads.

Interactive Videos

Interactive videos put viewers in the driver’s seat, enabling them to make choices as they watch. Infused with quizzes, opinion polls, treasure hunts and more, interactive videos pique viewers’ interest and help build brand loyalty. Since they have higher recall value, they result in better conversion rates.

Shoppable Videos

Making videos shoppable allows brands to shorten the consumer journey and increase last-mile conversion. Being able to choose products and add them to a cart is not only a ‘wow’ factor for viewers, it also empowers them with greater convenience and ease of access.

Vertical Videos

With smart phones becoming the de-facto device among millennials, creating videos for viewing in portrait (rather than landscape) mode is the latest megatrend. As influencer marketing gains popularity, and brands cash in on the FOMO (Fear of Missing Out) factor, vertical videos are fast becoming the norm across platforms like Facebook, Twitter, Snapchat and Instagram.

360-Degree Videos

360-degree videos literally provide a larger than life viewing experience, by capturing the action from all directions! This innovative technique offers an immersive, interactive viewing experience that results in higher video completion rates.

User Generated Content (UGC)

Today, brands are increasingly listening to their audience and tapping into the stories that people are co-creating. UGC videos are now a vital part of brands’ community building efforts.  They inspire greater trust than brand sponsored content, are shared more widely and require very little investment.

Silent Videos

Silent videos, which primarily rely on visuals for messaging, are currently trending on social media platforms. The convenience they offer is clear – people can watch these videos whenever, wherever without missing anything. Whether they are in a busy public place (like an airport/metro), or in a quiet area (like a hospital), they can enjoy an uninterrupted viewing experience.

As the lines between content and commerce blur, brands must adopt new trends and technologies for video marketing. These can help deliver dynamic, compelling viewing experiences which build brand love, drive transactions and increase ROI. For best results, brands should partner with a one-stop video agency that offers both high quality creative services along and cutting-edge technology.

(The author is vice president, Brands Services, Prime Focus Technologies. The views expressed are his own and Indiantelevision.com may not subscribe to them.)

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/3.jpg?itok=RRqp3gg1
Music NFTs are an alternative way for artists to increase their earning potential: Report

Music NFTs are an alternative way for artists, most of whom depend on extractive record labels and centralised platforms to earn a living, to increase their earning potential, according to a report by video games, data, analytics and market research firm Newzoo. This allows them to sell their...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/888888.jpg?itok=Hkd7GG4p
Tiki plans to reach 100K budding creators via their programme 'GrowWithTiki'

Short-form video-making community Tiki aims to create a new record of 100 thousand budding creators through their new programme - ‘GrowWithTiki’. With an aim to promote India’s talented content creators based across regions, the brand wants to cultivate an environment of ‘authentic entertainment,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/29/she-2_0.jpg?itok=hZj-nbzd
Crime drama series SHE S2 features in Netflix’s Global Top 10

The new season of crime drama SHE is trending in Netflix’s Global Top 10. One of the most-watched non-English titles this week.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/gaming-associations.jpg?itok=afUu1JNE
Industry bodies raises concern over revised GST rates in online gaming

The three largest online skill gaming associations in the country, E-Gaming Federation (EGF), All India Gaming Federation (AIGF) and Federation of Indian Fantasy Sports (FIFS), expressed concern at the recent media reports, which suggest that the GST rate on online skill games may be increased from...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/cnbctv18-binge.jpg?itok=Puu1kPQ3
CNBCTV18.com launches OTT platform 'CNBCTV18 Binge'

Digital business news platform CNBCTV18.com has launched an exclusive, video-only OTT platform for its millennial audience - CNBCTV18 Binge. Launched in June, the service is available for users on CNBCTV18.com and the CNBCTV18 app.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/akash_mukesh_ambani.jpg?itok=T9_upgrM
Akash Ambani to take over as the chairman of Reliance Jio as Mukesh Ambani steps down

Reliance Jio Infocomm, the digital arm of Reliance Industries, announced on Tuesday that Reliance Industries chairman and managing director Mukesh Ambani has resigned his position at the company effective from 27 June. Akash Ambani, who is a non-executive director on the board of the company, will...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/rohit-suri.jpg?itok=qd--b2vB
Netflix appoints Rohit Suri as head of talent - India

Netflix has appointed Rohit Suri as head of talent – India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/222.jpg?itok=0Rnx7YbY
Livon chooses to #ExpressWithPride, presenting Uncut on YouTube and Instagram

India 2022 is seeing a world of changes in terms of how we perceive things as well as how we express ourselves. As we continue pride celebrations, the voice of the queer community is getting louder and prouder, rising above every obstacle and naysayer.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/27/nilesh.jpg?itok=nz0Zo9BP
Vice Media elevates Nilesh Zaveri as managing director, APAC

Vice Media Group has elevated Nilesh Zaveri as managing director, APAC. He took to LinkedIn to share this news.

iWorld Social Media