iWorld

ZEE5 lines up 72 new originals till March 2020; continues focus on regional market

The OTT platform also announced an anniversary offer on subscription plans

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/15/zee5.jpg?itok=Le8GW8RA

MUMBAI: Ushering in its first anniversary, ZEE5 announced an extensive line-up of 72 new Originals on the platform till March 2020. Staying true to ZEE5’s founding philosophy of focusing on regional content, this includes shows across multiple genres and languages including Hindi, Tamil, Telugu, Marathi, Bengali and Malayalam. The fastest growing OTT platform in the country also announced an anniversary offer where subscribers can avail a 30 per cent discount on both annual subscriptions – all access and regional, as well as an additional 50 per cent cashback on Paytm.

The extravaganza was attended by some of the biggest names from showbiz across regions including Arjun Rampal, Saqib Saleem, Pooja Bhatt, Mahesh Bhatt, Goldie Behl, Guneet Monga, S Sreesanth and many more from the Bollywood industry, Parambrata Chatterjee and Raima Sen, Payel Sarkar, Riddhi Sen from Kolkata, Kathir from Chennai, Sujay Dahake, Vikram Gokhale from the Marathi entertainment industry, and so on.

“It is a very proud moment indeed for us as we celebrate the first anniversary of ZEE5. A year in, we have seen how ZEE5 has, in fact, bolstered the network channels’ fanbase through its Before TV and catch-up content offerings. With its strong content library, the platform has established a niche for itself in the regional markets of our country – a space that has always remained a focus for us as a group. In the next few years, we will be investing in ZEE5 to make it the most widely subscribed and viewed Indian entertainment app globally, ” international broadcast business and Z5 global CEO Amit Goenka commented.

“This past year has been an enriching journey for each one of us who have been a part of it and being the fastest growing OTT platform in the country is testimony to the continual efforts of the team and support from our partners. Since our launch in February 2018, we have achieved milestones not just on the content front, but under multiple pillars including partnerships and technology. Our aim through all our initiatives has been to bring a seamless viewing experience for our subscribers, no matter where they are or what their preference is. The learnings have been immense, and from it we have emerged – stronger and bigger. In 2019, our aim is to outdo ourselves in terms of the concepts & shows and technology we drive through ZEE5 and the announcements today are proof that we are fully poised to take this on,” ZEE5 India CEO tarun Katial said.

“The regional markets is where the future of entertainment lies – our next viewers will come from there. We are cognizant of this and building an ecosystem to add more value to our stakeholders in these markets. To celebrate our first anniversary, we have a special offer for our subscribers as well,” he added.

At the star-studded event, ZEE5 unveiled the logos of the following shows:

•             Hindi – Rangbaaz Season 2, Karenjit Kaur Season 3 (with Sunny Leone), High Priestess (Amala Akkineni’s digital debut), Skyfire, The Final Call (starring Arjun Rampal and Sakshi Tanwar), Mystic Rose, The Sholay Girl (starring Bidita Baig), Mirror (a short film), 377 (starring Maanvi Gangroo and others), Poison (starring Arbaaz Khan, Freddy Daruwala, Tanuj Virwani), Bandit Queen

•             Telugu – Ms Subbulakshmi (starring Lakshmi Manchu), G.O.D. – Gangs of Dharmapuri (starring Aditya)

•             Tamil – Postman

•             Bengali – Sharate Aaj (starring Parambrata Chatterjee, Payal Sarkar and Riddhi Sen)

•             Marathi – Sex, Drugs and Theatre, Hutatma (starring Anjali Patil, Vaibhav Tatvavadi & Abhay Mahajan)

•             Malayalam – Aarpoo, Porn Ok Please

To celebrate the anniversary, ZEE5 has launched a special 30 per cent discount on both annual packs - all access at Rs 999/- and regional at Rs 499/-. This is applicable from 14 February to 31 March; in case subscribers pay via their Paytm account, they will get an additional 50 per cent cashback on these rates.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/chingari.jpg?itok=RUmu3PQC
Chingari App announces strategic partnership with Snow Records

Short video app Chingari has entered into a partnership with Snow Records, an independent newly launched music label. As part of the collaboration, Chingari app will promote all new albums to be released by Snow Records.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/kelly-day.jpg?itok=OuRr7Jso
Amazon ropes in Kelly Day to lead international streaming business

Amazon has appointed Kelly Day in a newly created role as vice president, Prime Video international. She will oversee streaming operations outside the US and report to Prime Video and Amazon Studios senior vice president Mike Hopkins.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/bj.jpg?itok=Tk_CRE-K
LinkedIn says 'Namaste,' launches in Hindi

Professional network LinkedIn has marked a new milestone with the launch of Hindi, the first Indian regional language on the platform, with the goal to support 600 million Hindi language speakers globally. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/airdish.jpg?itok=wGYGRhi_
Bharti Airtel in talks to buy out Dish TV: Report

Telecom operator Bharti Airtel is on the lookout to buy a majority stake in direct-to-home (DTH) company Dish TV India Ltd, promoted by Subhash Chandra’s Essel Group. The telecom company is in the early stages of talks at present.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/huyu.jpg?itok=Wcz3mhrC
NBCUniversal launches OTT platform hayu in India

NBCUniversal has launched its all-reality TV ad-free subscription video-on-demand (SVOD) streaming service in India called hayu. It has launched the direct-to-consumer (DTC) service on a full array of devices: mobile, tablet, laptop, connected TVs, and selected consoles.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/ppp.jpg?itok=YpoWOhPL
Vodafone TV expands footprint in nine countries

Vodafone’s multi-tenant cloud TV service – Vodafone TV has expanded its footprint in as many as nine countries across the globe. The service’s latest launch in Germany has further bolstered its reach to two million subscribers worldwide.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/axis.jpg?itok=jBUMKc1d
Hotstar is most preferred OTT choice: Axis My India survey

Consumer data intelligence company Axis My India’s latest findings for the India Consumer Sentiment Index (CSI) revealed that 27 per cent of people in the country watch OTT, with the majority of viewers being in the age group of 18-35. Hotstar is the preferred choice, followed by Amazon Prime,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/turbidite-asiasat.jpg?itok=y25si72C
Turbidite partners with AsiaSat to expand its edge data center solutions offering

Mumbai: Turbidite Ltd, Asia’s newest edge data center platform and Asia Satellite Telecommunications Company Ltd (AsiaSat), the region’s premier satellite solutions provider have announced their strategic alliance. The partnership will leverage AsiaSat’s existing satellite and ground infrastructure...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/sojung_lee.jpg?itok=8BWZUI2_
TeamViewer onboards Sojung Lee as new president for Asia-Pacific

Mumbai: TeamViewer, a global SaaS provider of remote connectivity and workplace digitalisation solutions, has announced that Sojung Lee joins the company as president for the Asia-Pacific region including China, Japan, India, Australia, and New Zealand (APAC) at the beginning of December. In this...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required