iWorld

VOOT Studio collaborates with Indian Cancer Society on World No Tobacco Day

The campaign features actor Sunil Grover in a satirical video on the adverse effects of smoking

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/01/voot.jpg?itok=gPpedy3O

MUMBAI: On this World No Tobacco Day, India’s premium video on demand platform VOOT has partnered with Indian Cancer Society on its World No Tobacco Day 2020. The campaign endeavors to raise awareness about the health hazards of smoking and tobacco usage. Executed by VOOT Studio, the short and high impactful video featuring one of the most popular actors Sunil Grover will urge people to stop smoking.

The film is a mockumentary and offers a satirical take on the contents required to cook up a cigarette. The film will see Sunil Grover with his usual sass and ease making a cigarette with all the lethal ingredients that one would never consume. The film culminates with a strong behavioral change message of giving up tobacco and cigarettes given its toxicity and long terms effects on health.

Akash Banerji, head AVOD business, VOOT, said, “At VOOT Studio we are focused on empowering our partners to effectively deliver on their brand and campaign message effectively through engaging, innovative and relevant brand solutions. Partnering with Indian Cancer Society for this imperative behavioral change initiative is even more special and solves for a critical issue plaguing the world.  We are sure that this innovative and sarcastic take on the issue will strike a chord with the audiences and allow the message to be delivered far and wide through the reach of the platform.”

Indian Cancer Society marketing director Shivani Sanghavi says: “While it is common knowledge that smoking is harmful, it is unusual that people at large are ignorant of the use of such chemicals that go into making a cigarette. Indian Cancer Society through the campaign attempts to create an awakening that results in people quitting smoking. We believe that everyone, including the protagonist will rethink their habits with the compelling facts presented in the video.”

The script was written by her to spread awareness and educate the masses to make informed choices.

Tobacco leads to more than seven million deaths every year worldwide and the campaign aims to put an end to the tobacco consumption menace by spreading nationwide awareness around the alarming issue.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/sonyliv.jpg?itok=9epIQ_bf
SonyLIV’s KBC Play Along heightens consumer delight with KBC 12

KOLKATA: SonyLIV makes staying-at-home rewarding with an unprecedented offering of ‘Har Din 10 Lakhpati’ under ‘KBC Play Along’. As the most awaited reality show makes a grand comeback, SonyLIV takes audience engagement notches higher with this innovative extension. This season KBC Play Along’ is...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/mirzapur.jpg?itok=OMAFSB-n
Amazon Prime Video makes Mirzapur Season 1 available for free

KOLKATA: As the release date for the most-anticipated season two of Mirzapur fast approaches, the excitement for the show is increasing every single day. So much so that the team of Amazon Prime Video is all set to give die-hard fans like us the full first season at no cost! With Season 1 of the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/mx.jpg?itok=Lb3mYGsd
Aashram was viewed by users from 2500+ cities: MX Player’s Gautam Talwar

KOLKATA: How do you spend time when a virus has taken away all the usual options of outside home entertainment? The answer lies in screens. For most of the country, the television sets and the six-inch screens have served as source of entertainment since the onset of the pandemic. But at the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/jip.jpg?itok=XiO4Kvnf
Jio overtakes Hathway wired broadband subscriber base in Jun-20

BENGALURU: Mukesh Ambani’s Reliance Jio Infocomm (Jio) has been the largest broadband internet services provider in the country – a major portion of its subscriber base is wireless internet – through the mobile phone. However, the player is also making strides in terms of customer acquisition for...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/ott.jpg?itok=rnExhqHG
Why OTT platforms focus on user feedback

As the over-the-top ecosystem turns more cluttered and competitive, the platforms are gearing up to retain users. Along with building a robust content slate, all the streaming services are also ensuring seamless viewing experience for the users.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/voot.jpg?itok=k4EvO8Qu
Voot Select premiers The Comey Rule

KOLKATA: The US Presidential Election 2020 is the most anticipated political event unfolding in a matter of weeks. But before the dynamics of world politics get ruffled again, we must witness a recreation of the tumultuous relationship between a decorated former FBI Director and current US...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/mk.jpg?itok=zjoQs_eN
KKR to invest Rs 5,500 crore in Reliance Retail Ventures

Reliance Industries Limited (“Reliance Industries”) and Reliance Retail Ventures Limited (“RRVL”) announced that global investment firm KKR will invest Rs 5,550 crore into RRVL, a subsidiary of Reliance Industries.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/he.jpg?itok=UuQgCNGB
How Netflix is scripting India story?

This is an age of binge-watchers and Netflix is yet the undisputed king of the new era. Taking off with House of Cards to luring the audience to their screens with La Casa De Papel (Money Heist), the streaming giant has re-written the script of media and entertainment industry across the world.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/manjit.jpg?itok=zkSjYCDH
AltBalaji's Manjit Sachdev joins Viacom18 to lead content for Voot & Voot Select

KOLKATA: Strengthening its creative team and focus on building an immersive and inclusive content strategy, Viacom18 has appointed Manjit Sachdev as content head for its leading video on demand brands Voot and Voot Select.  Sachdev, in her new role, will lead the content team at Voot and will be...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required