Akash Banerji

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VOOT skill introduced on Alexa

MUMBAI: India’s second largest premium AVOD platform by Viacom18 has always created high engagement and interactive experiences through its diverse and immersive content slate. Adding to this, to amplify the reach of its content, VOOT has now introduced the all new VOOT skill on Alexa for Amazon’s...

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OTT platforms should focus more on retention: VOOT's Akash Banerji

As more and more users are flocking to over-the-top (OTT) platforms, the contenders in the race are getting aggressive about acquiring new users. Viacom18’s digital arm VOOT has garnered 100 million monthly active users amid this fierce competition. The three-year-old streaming platform is, however...

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VOOT garners 7.5 billion minutes of watchtime in October

MUMBAI: In a world where loyalty is a diminishing commodity, Viacom18’s Advertising video-on-demand (AVOD) platform VOOT has emerged as the most preferred premium OTT service with a fiercely loyal fanbase of 80 million Monthly Active Users (across multiple platforms ), and a phenomenal 65 per cent...

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VOOT's Akash Banerji hints at introduction of interactive content around fiction programming

With a rich line-up of content and advanced solution for advertisers, Viacom18’s OTT arm, VOOT, has pledged to reach 100 million monthly active users within the fiscal year on its third anniversary.

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Voot guns for 100mn MAU with barrage of Originals, branded content innovation

Viacom18’s digital video-on-demand streaming service VOOT is celebrating its third anniversary with 100+ billion minutes of watch time. With a commitment to offer quality and differentiated content in the digital ecosystem backed with technology and insights, VOOT now aims to reach 100 million...

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