Hotstar creates record of 10 mn plus concurrent viewers for IPL finale


MUMBAI: They helped Hotstar hit a world record for concurrent online viewing a few days ago with 8.26 million viewers in the IPL first qualifier game on 22 May. Once again, the Chennai Super Kings (CSK) and Sunrisers Hyderabad (SRH) helped Hotstar create a new record of over 10 million concurrent users for the Vivo IPL 2018 finale that witnessed CSK’s Shane Watson hit a century and safely take the team to its third trophy.

While Hotstar viewers could see the number hit 10.7 million, sources say that Hotstar will do a thorough check but can safely say that the number is between 10.3-10.7 million. Just for the season, the OTT platform from Star India increased its bandwidth to 10 million concurrent users at a time, with help from technology partner Akamai. A source from Star India says, "The numbers are insane, no other platform can handle the scale which we have achieved. We are going to check and recheck with Akamai regarding the numbers."

As Watson continued to slash through to his ton, viewers kept building up, especially for the last four overs. A sudden hike from eight million to 9.1 million and then to 9.7 million was witnessed before it breached the coveted mark to hit 10.7 million.

The result of the final was the same as the first qualifier. SRH batted first setting a target of 179 runs in 20 overs, but the batting line-up of CSK was ready with all guns firing. The second innings started where the SRH bowlers dominated the powerplay but Shane Watson played the innings of his life scoring 117 off just 57 deliveries. SRH has defended low scoring games of 118 and 132 runs playing against Mumbai Indians and Kings XI Punjab respectively but could not halt CSK’s Watson.

Hotstar, apparently, has played a key role in helping team Uday Shankar and Sanjay Gupta get closer to their revenues. Sources indicate the advertising revenues accruing courtesy the Vivo IPL are in the region of Rs 350 crore. Even rivals acknowledge that it is a landmark figure Hotstar has managed to achieve. To top that is the subscription revenue - guesstimated at around Rs 100 crore - which the streaming service has notched up so far.

Star India has four more seasons of IPL for now and it is surely going to take this success and look forward to beating its own record. For the next season, it will have to increase the bandwidth to accommodate new viewers.

Latest Reads

Catch Up with The Best Emmy nominated shows on Hotstar Premium

MUMBAI: With maximum nominations in its kitty, Hotstar Premium is the destination to catch up on all the shows that are in the running for the 71st Emmy Awards, scheduled for later this month. Veep amazed us, Game of Thrones downplayed all the expectations and Chernobyl blew it up! Before the big...

iWorld Over The Top Services
Viacom18's Gourav Rakshit on Colors Telugu digital-first launch, advertiser strategy, digital measurement

Viacom18 is taking two bulls by the horn. Not only has it targeted the regional market but is doing so in a digital-first manner. Colors Telugu is soon to be launched on VOOT, Viaom18’s over the top platform.

iWorld Over The Top Services
Team BigBasket scores a last minute winner to clinch the title of the inaugural ‘LinkedIn ESPN Office Sports Quiz’

MUMBAI: LinkedIn, the world’s largest professional network in association with ESPN, the one-stop destination for all things sports, concluded the first season of LinkedIn ESPN Office Sports Quiz with team BigBasket winning the finale. The contest witnessed tough competition between corporates,...

iWorld Social Media
SVOD to account for one-third of sector revenues in India by 2024

MUMBAI: The Asia Pacific online video industry will generate US$27 billion in advertising and subscription revenue this year, up 24% Y/Y from 2018, according to a new report, Asia Pacific Online Video & Broadband Distribution 2020, published today by Media Partners Asia (MPA). This pie is...

iWorld Over The Top Services
ZEE5 and Jalesh Cruises partner to launch exclusive offers in the Middle East

Close on the heels of announcing its partnerships with top retailers in the Middle East like Lulu and EUROSTAR, ZEE5 continues to deepen its presence across the market with yet another partnership announcement, this time with India’s first multi-destination cruise line, Jalesh Cruises, to roll out...

iWorld Over The Top Services
Amazon Prime Video's investments are reflective of long-term goals: Vijay Subramaniam

Amazon Prime Video has considered India as one of its key markets since it commenced its journey in the country almost three years ago. Initially, with less original content and more movies, it was usually conceived among consumers as a go-to place for movie buffs.

iWorld Over The Top Services
The highly anticipated Amazon Original Series - The Family Man releases 20th September on Amazon Prime Video

MUMBAI: The highly anticipated Amazon Original Series The Family Man, is set to make waves on Amazon Prime Video! Created by the award-winning duo Krishna D.K. and Raj Nidimoru (Stree, Go Goa Gone, Shor In The City), The Family Man is a ten episode series that will be available to stream...

iWorld Over The Top Services
Facebook and Instagram roll out music products in India

MUMBAI: Facebook announced new ways for people in India to express themselves through music on Facebook and Instagram, with music stickers on Stories and other creative tools such as Lyrics on Instagram, Lip Sync Live, and the ability to add songs to their Facebook Profiles.

iWorld Social Media
How Netflix is Killing Traditional TV

Because of the birth of Netflix, the future of television looks unpromising. The ratings of some TV shows have dropped since viewers are now able to watch their favorite shows via online streaming. That makes the future bleak for traditional TV.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories