iWorld

Eros Now partners with EUROSTAR Group

Indian entertainment content will be available for fans across GCC countries

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/09/EROSnow.jpg?itok=oYRw8oXu

MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International, a global Indian Entertainment Company, has announced its partnership with UAE-based digital retail giant, EUROSTAR Group. The association enables the large diaspora from the Indian sub-continent and locals across GCC countries to access Eros Now’s vast content library of more than 12,000 movies, music videos, original shows, short format content quickie and more.

The massive fan base of Indian entertainment content in the GCC markets can now take advantage of monthly and annual subscription packs of Eros Now from their nearest EUROSTAR-serviced retail outlet. The partnership promises to deliver entertainment and enhance customer convenience by offering seamless access to the premium OTT platform.

Expats from India, Sri Lanka, Bangladesh, Pakistan and Egypt living in UAE and other GCC markets are massive fans of Indian entertainment, especially Bollywood movies and stars. Eros Now, apart from offering a huge Bollywood film catalogue, is also known as the one-stop destination for regional films in Tamil, Telugu, Malayalam, Kannada, Gujarati, among other Indian languages. The Company’s direct-to-digital offerings, ground-breaking original shows and short-format content category, quickie, further encourages GCC market consumers to avail subscription from EUROSTAR retail outlets.

Eros Now chief executive officer Ali Hussein said, “We at Eros Now believe in constantly enhancing consumer experience and expand reach by partnering with relevant leading brands globally. The partnership with EUROSTAR is a testament to our endeavor in offering easy accessibility and unparalleled entertainment to the massive consumer base across GCC countries. We are confident that with a plethora of choices as well as regional languages to choose from, audiences in GCC will find there is no better place to go.”

EUROSTAR spokesperson and executive director Shaan Jethwani said, “We are happy to partner with India’s leading OTT platform Eros Now to offer their bouquet of content to our audience. The increasing demand for Indian entertainment content in GCC markets is the driving force behind this decision. With EUROSTAR’s legacy on Pay TV distribution, we envisage to deliver its vast entertainment content to a massive consumer base across GCC countries.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Umesh_Bopche.jpg?itok=JMqASvk9
7 Top Video Trends to Watch Out for in 2020

In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Mukesh_Ambani_800.jpg?itok=C1kRF8IV
Jio juggernaut marches on with 62 percent bottomline growth in Q3 2020

BENGALURU: Mukesh Dhirbhai Ambani’s largest start up in the world, Reliance Jio Infocomm Limited (Jio) reported 62.5 percent growth in standalone profit after tax (PAT) for the period ended 31 December 2019 (Q3 2020, period or quarter under review) as compared to the corresponding year ago quarter...

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/gb.jpg?itok=NGmjYBd-
ALTBalaji’s 'Gandii Baat' enjoys popularity across demographics

ALT Balaji's  highly viewed show Gandii Baat enjoys a tremendous fan base for its projection of stories revolving around the harsh realities of the society, mental taboos in regards to sexual orientations and many more relevant issues.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/cc.jpg?itok=0GF9W_eY
Data has made us richer in thinking and approach: ZEE5’s Aparna Acharekar

Data, touted as the new oil, has empowered creativity, especially in the segment of over-the-top (OTT) platforms. As audiences across the country are spoilt with options, streaming engines are integrating data massively in content strategy.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Jeff-Bezos.jpg?itok=INaoKNjD
Amazon's Jeff Bezos tells Bollywood content is Prime motive

Jeff Bezos is used to thinking big. He is also used to controversies. So even as his plan to invest a billion dollars in Amazon’s India operation got a lot of press and protests and a snub from commerce minister Piyush Goyal (at a time when the competition commission is investigating "predatory...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/gandi.jpg?itok=Ym7sG5Tx
Were you writing off ALTBalaji’s Gandii Baat? Here’s why you should not!

MUMBAI: ALTBalaji, India’s leading homegrown OTT platform, once again proves that no one knows Indian audiences better. On the back of some highly engaging mass content, the OTT platform is once again making headlines for one of its most spoken about originals, Gandii Baat. The highly-watched web-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Damaged.jpg?itok=ObeCcR37
Hungama Play launches Season 2 of 'Damaged'

MUMBAI: Hungama Play, a leading video on demand platform owned by Hungama Digital Media, has launched the second season of its blockbuster Hungama Original, ‘Damaged’. Like the first season, Damaged 2 is a psychological crime drama with a strong female character at the helm of the story. This...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Akash_Banerji.jpg?itok=FiMcBgPO
OTT platforms should focus more on retention: VOOT's Akash Banerji

As more and more users are flocking to over-the-top (OTT) platforms, the contenders in the race are getting aggressive about acquiring new users. Viacom18’s digital arm VOOT has garnered 100 million monthly active users amid this fierce competition. The three-year-old streaming platform is, however...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/14/metro.jpg?itok=Gt9bhBXA
Eros Now brings season 2 of ‘Metro Park’

MUMBAI: Eros Now’s legacy of entertaining the masses is a well-trod territory and over time the premium OTT platform has developed deeper relations with the audience through captivating content. Continuing with what Eros Now knows best, which is entertaining the audiences, it comes as terrific news...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories