iWorld
Report on Shemaroo

Eros Now partners with EUROSTAR Group

Indian entertainment content will be available for fans across GCC countries

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/09/EROSnow.jpg?itok=SJQCWBk-

MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International, a global Indian Entertainment Company, has announced its partnership with UAE-based digital retail giant, EUROSTAR Group. The association enables the large diaspora from the Indian sub-continent and locals across GCC countries to access Eros Now’s vast content library of more than 12,000 movies, music videos, original shows, short format content quickie and more.

The massive fan base of Indian entertainment content in the GCC markets can now take advantage of monthly and annual subscription packs of Eros Now from their nearest EUROSTAR-serviced retail outlet. The partnership promises to deliver entertainment and enhance customer convenience by offering seamless access to the premium OTT platform.

Expats from India, Sri Lanka, Bangladesh, Pakistan and Egypt living in UAE and other GCC markets are massive fans of Indian entertainment, especially Bollywood movies and stars. Eros Now, apart from offering a huge Bollywood film catalogue, is also known as the one-stop destination for regional films in Tamil, Telugu, Malayalam, Kannada, Gujarati, among other Indian languages. The Company’s direct-to-digital offerings, ground-breaking original shows and short-format content category, quickie, further encourages GCC market consumers to avail subscription from EUROSTAR retail outlets.

Eros Now chief executive officer Ali Hussein said, “We at Eros Now believe in constantly enhancing consumer experience and expand reach by partnering with relevant leading brands globally. The partnership with EUROSTAR is a testament to our endeavor in offering easy accessibility and unparalleled entertainment to the massive consumer base across GCC countries. We are confident that with a plethora of choices as well as regional languages to choose from, audiences in GCC will find there is no better place to go.”

EUROSTAR spokesperson and executive director Shaan Jethwani said, “We are happy to partner with India’s leading OTT platform Eros Now to offer their bouquet of content to our audience. The increasing demand for Indian entertainment content in GCC markets is the driving force behind this decision. With EUROSTAR’s legacy on Pay TV distribution, we envisage to deliver its vast entertainment content to a massive consumer base across GCC countries.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/14/hero_vired.jpg?itok=XC0G-ef7
Hero Group forays into edtech with 'Hero Vired'

New Delhi: Tapping into the booming ed-tech market, the Hero Group has launched a new ed-tech company – Hero Vired – to adequately train and empower the workforce of the future. The launch accompanied the release of its new brand campaign, Be Made for BIG Things, which went live on social media and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/13/-shivank_agarwal-anish_khandelwal.jpg?itok=mjh_uDQN
Mitron turns one: Vernacular, monetisation to be key focus areas

KOLKATA: In last June, a number of short video platforms stepped into the limelight after the Indian government’s unceremonious ban on popular Chinese-origin app, TikTok. After riding on the initial wave of fame, these homegrown apps have now started solidifying their business models. This comes at...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_190536_800_x_800_pixel.jpg?itok=4B3IrxrE
Twitter introduces new features for more interactive Cricket Season

KOLKATA: Microblogging site Twitter has added a couple of new features to create a more interactive experience for the platform’s users this cricket season for. Among the new features, Spaces, the social media giant’s new Clubhouse like feature, has generated a great deal of buzz among Tweeple.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_171637_800_x_800_pixel.jpg?itok=x0Ea6aDj
Vi kicks off online gaming tournament for IPL 2021 viewers

KOLKATA: With India Premier League (IPL) kicking in, the tournament’s associate media sponsor Vi has rolled out an engaging initiative based on the popular game concept Play Along’ i.e. play while you watch the live T20 league. One can play solo or with friends every day during the upcoming matches...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_153157_800_x_800_pixel.jpg?itok=H-Ube4_n
IPL 2021: Short video app Roposo & Glance partner with CSK

MUMBAI: InMobi-owned short video app Roposo and lock screen content platform Glance have partnered with Indian Premier League team Chennai Super Kings (CSK) as its official lock screen partner and official short video app partner, respectively. The team will be live-streaming special shows on...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/chingri.jpg?itok=EJMV7Enq
Chingari strikes music licensing deal with Koinage Records

NEW DELHI: To make its presence felt in the world of new age music, Indian short video app Chingari has announced its collaboration with popular music label Koinage Records. Under the licensing deal, all the released and upcoming tracks of the record label will be now available to Chingari users to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/practically.jpg?itok=EDVmv7n6
Edtech newbie Practically sets 1 million users as next milestone

KOLKATA: 2020 has broken all the barriers for edtech players in India, especially the start-ups. With educational institutes being shut for most of the year, a number of new players have gained momentum in their growth journey. Investment by venture capital (VC) in e-learning firms has quadrupled...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/11/img_11042021_122626_800_x_800_pixel.jpg?itok=gGV614k9
Crime thrillers can take Indian entertainment global: writer-creator Piyush Jha

MUMBAI: Post the Covid2019 outbreak, the Indian entertainment industry witnessed revolutionary changes as OTT platforms gained massive popularity among audiences. OTT originals which were primarily confined to western countries landed on Indian shores, and this inevitable change motivated many...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/11/img_11042021_115126_800_x_800_pixel.jpg?itok=pRlsst6s
Transition from print to digital is inevitable in comic industry: CBAM summit

NEW DELHI: The comic book industry is a well-recognised part of Indian popular culture, having produced many familiar cultural icons like Suppandi, Chacha Chaudhary, Tenali Raman, Detective Moochhwala, Shikkari Shambhu, Mayavi, and Akbar-Birbal. The industry was at its peak during the late 1980s...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required