Ali Hussein

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Eros Now leverages content to create a new culture for viewers

MUMBAI: Amid a cluttered over-the-top (OTT) space in India, Eros Now always faced less challenge than other players to differentiate itself. With Eros International’s deep-rooted history in the film industry, the digital arm played with a specialised strategy since the beginning.

iWorld Over The Top Services
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Eros Now reinforces its promise of non-stop entertainment, anytime anywhere with ‘Bolo Kya Dekhogey’ brand campaign

MUMBAI: Standing true to its promise of satiating viewers’ appetite for non-stop entertainment, Eros Now, India’s premiere video OTT platform, launches its new brand campaign reinforcing its promise of ‘Bolo Kya Dekhogey’. The integrated campaign reiterates Eros Now’s leadership position in the...

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OTT players see subscription revenue as India's future

MUMBAI: Most Indian over the top (OTT) and even traditional mediums have assumed that Indian audiences aren't willing to pay for content. But of late, discussions have shown that monetisation is happening at a slow pace. Though the return on investment (RoI) is not for the foreseeable future, the...

iWorld Over The Top Services
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Eros Now gearing up to build its brand with SVOD and movie positioning

MUMBAI: Ever since over-the-top (OTT) platforms began to pop up like breeding rabbits  in India, there has been widespread scepticism over whether viewers would pay for online content. Most of the players, however, are quite sanguine that Indian audiences are ready to open their wallets for good...

iWorld Over The Top Services
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The men of media celebrate the women in their lives

Women have the power to create, nurture and transform. The very word ‘woman’ conjures up the images of selfless love, care and affection. International Women’s Day is a worldwide event that celebrates women’s achievements – from the political to the social, professional to the personal – while...

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