iWorld

Budget '17: OTT players hoping for tax rationalisation to boost growth

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/30/OTT2.jpg?itok=jbFyMUs5

MUMBAI: 2016 was indeed a critical year for the over-the-top (OTT) services in India. In an emerging market like India, the potential of more content consumption is certainly a reality. Increasing availability of smart phones, internet penetration, affordable data rates, 4G rollout, availability of good quality content and new entrants have led the OTT industry to bloom in 2016 and the trend is likely to continue. But the segment players are also looking up to the government for a clearer economic roadmap after the shockwaves of demonestisation.

"The entertainment industry has always been on the forefront of economic contribution. Though it is expected that GST rollout (as and when it happens later this year) would bring about more uniformity in the system of paying multiple taxes, it is also expected that finance minister Arun Jaitley will announce reforms, which will help control piracy issues in the country and help boost video on demand market in India,” said Muvizz.com COO and co-founder Abhayanand Singh.

Zee’s business head of digital for India Archana Anand opined that 2016 will go down as the year in which the wheels were set in motion for the growth of OTT. According to her, OTT platforms likely to become the go-to source of entertainment in the coming years, particularly for the millennials, who do not have easy access to a TV set and for whom it’s really about the content and not the size of the screen. But for that economic incentives are also needed from the government.

Echoing similar views, Web Talkies chairman and managing director Virendra Shahaney asserted the government needs to beef up digital infrastructure like Internet and faster implementation of free wi-fi projects. “A relaxed taxation policy for start-ups would be welcome and tax breaks for start-ups should increase to five years with a significant improvement in ease of doing business," he added.

Pointing out that India downloaded six billion apps in 2016 making service usage the highest globally, Dekkho co-founder Tanay Desai said ,"The BHIM app has been downloaded 10 million times already indicating a healthy potential payment pipeline. GST will aid online payments for users as well as brands by reducing tax barriers across states in India and the industry looks forward to additional (tax) relaxation measures in the upcoming Budget."

Also Read:

Budget '17: Media segments seek succour, digital direction from govt

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/Aditya%20Pittie_0.jpg?itok=0109_STB
We are in the race to build a niche product, not to increase user numbers: Aditya Pittie

“We are not in the race of having x million DAUS or MAUS or active users. We are in the race of building a niche product.” IN10 Media Network managing director Aditya Pittie is pretty much clear about where he wants to position the network’s OTT business in an ever-growing market.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/voot.jpg?itok=7mt4-WGx
VOOT Studio collaborates with Indian Cancer Society on World No Tobacco Day

MUMBAI: On this World No Tobacco Day, India’s premium video on demand platform VOOT has partnered with Indian Cancer Society on its World No Tobacco Day 2020. The campaign endeavors to raise awareness about the health hazards of smoking and tobacco usage. Executed by VOOT Studio, the short and high...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/epic.jpg?itok=8mZPKs5P
EPIC ON partners with CloudWalker

MUMBAI: EPIC ON, the premium OTT platform known for its diverse India-centric content by IN10 Media Network, today announced a significant partnership with leading online smart TV brand CloudWalker. This partnership enables EPIC ON to be pre-embedded into CloudWalker smart screens and smart TVs,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tata.jpg?itok=zCkcKgri
Tata Sky launches new, improved offer on Tata Sky Binge+ Android STB

MUMBAI: Tata Sky announced a new and improved offer on India’s next-generation Android set-top box Tata Sky Binge+, aimed at providing customers an upgraded and immersive content-viewing experience. Introduced at a subsidised rate of Rs 3,999, the new offer will enable subscribers to watch both...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tvv_0.jpg?itok=PwOmbjvd

Photo by Julia Coimbra on Unsplash

Indian OTT platforms dish out special fare for kids

Streaming services have started taking the central stage of entertainment in Indian living rooms for quite a while now, catalysed more by the Covid2019 crisis. But it’s not possible to lay a strong foundation if the new-age entertainers don’t have anything in store for those loved little ones.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/hbo_1.jpg?itok=igAgBtE5
Fifteen new HBO Max originals coming to Warner Media platforms in Asia

MUMBAI: With the launch of HBO Max in the United States on May 27, Warner Media has confirmed that a first wave of at least 15 HBO Max Originals will land on HBO GO and channels in Asia in 2020. Most shows will be available first on HBO GO, such as The Not-Too-Late Show with Elmo and Love Life...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/nodwin.jpg?itok=Y79ZVQ4s
NODWIN Gaming and Airtel announce partnership to take e-sports in India to the next level

MUMBAI: NODWIN Gaming, South Asia’s leading e-sports company, announced a partnership with Bharti Airtel to further grow e-sports in India. The partnership has been kicked off with the launch of Airtel India ESPORTS TOUR, which is the first and largest property of its kind in this segment. Airtel...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/pubg.jpg?itok=yNWoCfdX
PUBG Mobile welcomes Airtel as preferred network of PMPL league

MUMBAI: As part of its mission to enable a superior and highly differentiated digital experience for its customers, Bharti Airtel will start supporting the esports dreams of millions of Indians. Airtel will power the PUBG MOBILE Pro League (PMPL) as the preferred network of the coveted esports...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/imssss.jpg?itok=SGusWNTN
Instant messaging app imo raises awareness among millions in the wake of Covid-19 pandemic

imo, a free video calling and instant messaging app, has taken slew of initiatives to raise awareness and put a check on misinformation about Covid-19 pandemic. The efforts by imo were carried out at a global level. With a comprehensive dashboard furnishing verified information, the app has kept...

iWorld Video On Demand

Sign up for our Newsletter

subscribe for latest stories

* indicates required