iWorld
Dekkho claims 200% m-o-m growth in first quarter, fastest growing short-format app
MUMBAI: Dekkho, a leading online video streaming platform, has released statistics on its performance, indicating an impressive first quarter for the newly launched brand. The platform has emerged as India’s fastest growing app in the short-format video segment, achieving a whopping 200% month-on-month growth.
Within only a span of three months since its launch, Dekkho’s network has touched over 1,000,000 unique visitors without any ATL marketing campaigns.
Dekkho also received 1000+ reviews with an average rating of 4.6 on the Play Store. Dekkho is available both on iOS and Android.
Having launched its beta version in December 2016, Dekkho went live at the end of February 2017 on iOS, Android and the web. Through its mobile-first strategy, the platform is actively tapping the growing number of smartphone users in the country and offering them the most accessible entertainment options. This is evident in the fact that more than 90% of users on Dekkho consume content through mobile devices. Dekkho aims to take independent creators, which constitute 85% of the video production market to multiple distribution channels, including its native apps, website, affiliate websites, OEMs and Telecom players. The platform focuses on driving a simplified browsing and viewing experience for its users by bringing them the most relevant content through peer group recommendations as well as by matching it with their viewing preferences. In addition, features like sharing videos on social media and artist interactions drive the highest number of young users to the platform with nearly 33%+ users belonging to the 25-34 years age segment. Dekkho is monetised by video advertising, which is currently dominated by Facebook and Google, and is slated to become a Rs 20,000 crore market by 2020.
Dekkho co-founder Tanay Desai said, “Our prime focus has been user retention and engagement through interactive features. We have outdone most short-format peers through superior delivery of video. We are investing in content licensing and upscaling technology infrastructure to offer users with a selection of highly engaging and new-age content on a smart platform. We have creators across music, food, fashion, travel, comedy, lifestyle and fitness. Dekkho feels the pulse of the audience in terms of snackable video and aims to become the default destination for short-format video across multiple languages. Moreover, our collaborations with content creators, telecom operators and equipment manufacturers provide fully customized solutions to meet a user’s daily need for a premium viewing experience. Scripted content has been done with across numerous business models. Various media houses and telcos have tried AVOD, SVOD and TVOD, albeit with lukewarm success. On the unscripted side, which is a way larger pie, we are the company with deep Indian roots. Our long-term goal remains focused on creation of a sustainable, three-way ecosystem for creators, advertisers, and users through a free-to-use service.”
Dekkho has deployed an intelligent content recommendation feature, which has resulted into 1.6x growth in views per user session. Dekkho’s video play rates are over 90%, which is amongst the highest in the premium segment for any OTT platform. The web platform has a watch-time of a staggering 11 minutes+ per visit, while the mobile platform records 8+ minutes of watch-time for each visit. Each user consumes 7 pages on the web platform per visit and 4-5 pages on the app. Live channels and content on Dekkho contribute nearly 3 times to watch-time statistics with a 94% rate of video ad completions. Its weekly and monthly user retention is 2.5-3 times that of the industry average in the short-format category, hosting 60%+ of its user base on a monthly active (MAUs) basis. In a bid to scale its operations, Dekkho has undertaken strategic partnerships with some of the largest OEMs and telecom players for content distribution in order to realize its goal of touching the mass over the next year.
Offering content across various genres like music videos, fashion, food, travel, lifestyle and comedy, Dekkho adds nearly 1000 hours of licensed content from producers and distributors each month to its library. Dekkho’s library consists of over 150,000+ videos, 12,000+ hours of content, and 80+ channels across seven languages.
iWorld
Sony LIV acquires worldwide digital rights for Marathi romance Toh Ti Ani Fuji
Film shot in Japan and India to stream exclusively on the platform from 10 April 2026.
MUMBAI: Love knows no language, but this Marathi romance is about to speak to audiences far beyond its roots and it’s doing so with a scenic detour through Japan. Sony Pictures Networks India has acquired the worldwide digital rights for the Marathi-language romance feature Toh Ti Ani Fuji (also known as Main, Woh Aur Fuji), with an exclusive direct-to-digital release on Sony Liv scheduled for 10 April 2026. Sony Pictures Networks India will retain exclusive worldwide theatrical and linear rights.
Filmed extensively in Japan and India, the film marks an unprecedented Marathi-language romance set on an international canvas. It explores how relationships evolve under the pressures of distance, time, and shifting emotional realities, using Japan not merely as a backdrop but as an emotional landscape that mirrors the characters’ inner journeys.
Written by Irawati Karnik and directed by Mohit Takalkar, the story follows a deeply passionate relationship that gradually turns toxic due to contrasting personalities, shifting priorities, and unfair emotional expectations. Seven years after their separation, the former couple unexpectedly reunite in Japan, reopening old wounds and unspoken desires while questioning whether love altered by time can ever find its way back.
Producer Shiladitya Bora said the partnership with Sony Pictures Networks India reflects the growing belief that “regional is the new mainstream.” He added that the film’s multi-language digital release on Sony LIV will help it connect with newer audiences across India and the world.
Director Mohit Takalkar described the film as an exploration of how love changes in today’s urban world, shaped by ambition, geography, and the pressure to evolve. “It began as a very personal exploration of relationships, and to see it reaching a wider audience feels deeply satisfying,” he noted.
Actors Lalit Prabhakar and Mrinmayee Godbole highlighted the film’s intimate yet universal take on love, separation, and rediscovery. Godbole particularly praised how filming in Japan added a global dimension while keeping the story deeply personal.
From a toxic romance that travels from India to Japan and back, Toh Ti Ani Fuji promises an emotionally layered story that feels both specific and universal. For Sony LIV viewers, this first-of-its-kind Marathi film offers a chance to experience love, loss, and second chances with a refreshing international flavour.
The film streams exclusively on Sony LIV from 10 April 2026.
