MUMBAI: At a time when OTT players are striving hard to build their content partnerships, Hotstar is adding a new pipeline of content to its news category. After Republic and ABP News, now BTVI is also live on Hotstar.
BTVI will be giving all the Budget 2018 updates from today 8pm onwards.
In May 2017, Republic joined hands with Hotstar to shape the future of news online. Republic TV claimed the partnership to be a stunning debut on Hotstar by crossing a million viewers within a day of its launch. Meanwhile, ABP has been live on Hotstar since October 2017.
News as a genre is continuously spreading its wings. The ratio of watching news on television is on a whopping increase. In Indiantelevision.com’s 13th Indian Digital Operators Summit (IDOS 2017), Broadcast Audience Research Council (BARC) India CEO Partho Dasgupta sounded a positive note on the growth of news as a genre. He said, “Hindi news grew by 93 per cent in 2017 over week 41 of 2015,” which means the news content is being consumed more and more on television as well as online.