Star Plus launches 'Lakhon Mein Ek' to replace SMJ

Submitted by ITV Production on Aug 04
indiantelevision.com Team

Mumbai: Star Plus that had opened the Sunday morning slot with Amir Khan?s Satyamev Jayate is replacing the big-budget show with another show that focuses on issues of social consequence, ?Lakhon Mein Ek?.

Starting 5 August the show will air every Sunday at 11 am. Satyamev Jayate, which went off air on 29 July, rated an average of 2-2.5 TVR.

?Lakhon Mein Ek? will feature stories of real life people who rose above the ordinary through choices they made - be it a young girl helping her widowed mother find marital bliss yet again or a father, who lost his son to ragging, start a sustained campaign against such abuse or a mother lend her womb to bear her daughter?s child. The person behind the story would be introduced at the end of each episode. The show will feature inspiring tales of courage that has the potential to change entrenched mindsets, the channel said.

Produced by Big Synergy, the show will be hosted by Pooja Gor who plays lead in Star Plus? fiction property ?Mann Ki Awaaz Pratigya?. Being the ?Sutradhar? of Lakhon Mein Ek, she will be introducing each story and guiding viewers with the key message from each episode.

Star India CEO Uday Shankar said, "Excellence and distinctiveness are values that are very often ignored. Satyamev Jayate reinforced what we knew about our viewers. They have an appetite for compelling stories that are built around the communities that we live in and that have a material impact on the kind of country we want to build and live in. Lakhon Mein Ek is consistent with that philosophy. The show itself is part of Star?s efforts to use TV?s reach and power to shape society?s outlook and mindset by making examples out of individuals who influence change."

Star Plus head Nachiket Pantvaidya added, "It?s Star doing its best to deliver content that helps transform mindsets through programmes that are sensitively made. Lakhon Mein Ek showcases people who are real heroes and who have dealt with difficult circumstances. Star Plus is committed to talking to masses and hence we are coming up with another show that relates to them. This is a new slot we are investing in and we want to create an area where we tackle issues that will touch people?s lives in multiple ways."

Image
Lakhon Mein Ek