Television

Zing revamps brand strategy and channel packaging to appeal to Gen Z

Its new brand purpose is encapsulated in the phrase ‘aap nahi samjhoge’.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/05/25/zee.jpg?itok=q65xYUDY

Mumbai: Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences.

“Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being understood, commonly expressed by them as ‘aap nahi samjhoge’,” said the statement.

Zing’s revamped programming includes music slots that showcase Punjabi, Indie-Pop, foot-tapping party songs as well as evergreen hits. It will also bring popular Korean Dramas in Hindi for its young viewers. The channel is set to launch the 13th season of their popular show Pyaar Tune Kya Kiya that has completed 12 seasons in eight years. Also, returning will be the new season of Zing’s gamified chat show Game On which features popular cricketers. The first season featured elite cricketers like Yuvraj Singh, Harmanpreet Kaur, and Shikhar Dhawan amongst others. Zing is planning to launch an exciting line-up of digital-first content.

“Zing is India’s foremost youth entertainment channel and we pride ourselves on having our finger on the viewer’s pulse,” said Zing, &TV and Big Magic chief cluster officer Vishnu Shankar. “Our extensive interactions with youth across metros and tier 1 and tier 2 cities revealed a common grouse – ‘Koi nahin samajhta hummein’; we are expected to understand without being understood. This feeling led us to our brand purpose and the latest campaign wherein we highlighted some of the key moments where they feel ignored or misunderstood. At Zing, we wish to create a mahaul where the youth feel this is truly my space, my vibe, my tribe.”

“In India, Gen Z comprises the largest population segment and with our new identity we want to reinforce that we are an extension of their tribe,” said chief channel officer – music cluster Arghya Roy Chowdhary. “We are a channel that mirrors their life and lets them be themselves. With our new positioning in place, all we needed was the right brand ambassador, and given his personality, swag, and ability to connect with the youth, there is no one better than Siddhant Chaturvedi. He is the perfect brand fit! With the campaign kicking off this week we can’t wait for our viewers to experience the all-new Zing.”

“The aspect of Gen Z not being understood is very real and I felt the same while starting out,” said Siddhant Chaturvedi. “It was my tribe that helped me keep my head in the game through that phase which is why I instantly connected with Zing’s campaign. It’s great that youth have a safe space that celebrates and vibes with them. My own introduction to the world of music was through Zing which makes this partnership even more personal and I’m super excited to be a part of Zing’s tribe!”

Zing will kick start its campaign on 25 May with the launch of the brand film featuring Siddhant Chaturvedi.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/1.jpg?itok=XkJiUDY8
TCH 2022: Will the 2020s decade drive an insatiable demand for content?

The world is undergoing a fierce transformation courtesy the pandemic, streaming services, new content forms and formats and changing work and entertainment consumption habits.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/006.jpg?itok=3edVQktj
Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

India’s most awaited stunt-based reality show Maruti Suzuki presents Khatron Ke Khiladi Charged by Thums Up is set to return on Colors with a blazing new season. Host and renowned filmmaker Rohit Shetty will challenge 14 daredevil contestants with exhilarating stunts as they navigate through their...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/zee-biskope.jpg?itok=cXNLHamx
ZEE Biskope announces the third season of ‘Talent Camera Action’

The popular Bhojpuri channel Zee Biskope announced the launch of its third season of the extremely popular award-winning campaign ‘Talent Camera Action (TCA)’.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/india-tv.jpg?itok=hTL_Gw0O
Barc Week 25: India TV leads HSM market for three weeks

Hindi news channel India TV has been consistently leading the Hindi-speaking market among the target audience 15+ for three consecutive weeks as per data by Broadcast Audience Research Council India (Barc).

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/lgm.jpg?itok=8ZCHKLt4
Locomotive Global Media on boards Anup Thanvi and Pearl Gill

Locomotive Global Media LLP on Thursday announced the appointment of Anup Thanvi as coordinating producer and Pearl Gill as head of production.

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/29/tam.jpg?itok=8xU17BOH
Trailer Park Group names Tamagna Ghosh as managing director APAC

Mumbai: Entertainment marketing and content production company Trailer Park Group has announced the appointment of Tamagna Ghosh as managing director for Asia Pacific and China (APAC) on Wednesday. It has rolled out the next stage in its APAC expansion strategy. It has also appointed Gina Grosso as...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/29/ultimate_kho_kho.jpg?itok=7c1zdTgt
Badshah and Punit Balan inks partnership deal for Mumbai team in Ultimate Kho Kho

Mumbai: A tinge of Bollywood has been added to Ultimate Kho Kho with popular singer Badshah joining the league as co-owner of the Mumbai franchise alongside renowned film producer, developer and sports enthusiast, Punit Balan. The Mumbai-based team completes the line-up for the inaugural edition of...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/29/rishi.jpg?itok=Pleve5sP
Rishi Negi to take over as CEO of Endemol Shine India

Mumbai: Banijay Asia chief operating officer Rishi Negi will take over as CEO of Endemol Shine India, highly placed sources have confirmed to Indiantelevision.com. Negi takes over from Abhishek Rege whose departure from the production house was announced on Tuesday. His appointment is expected to...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/29/atul_thakkar.jpg?itok=xxOAK27c
There is sound commercial viability basis for the money spent on the IPL media rights: CA Atul Thakkar

Mumbai: India is on the cusp of a revolution in the sports business. A recently released report compiled by Anand Rathi Advisors (ARAL) confirms what sports pundits have been claiming for long – that India’s time as a sporting superpower has come. According to ARAL, the sports industry is estimated...

Television TV Channels Sports