Television

Youth genre emerges as most benefitted in Chrome DM week 24

Infotainment genre gained second position and grew by 5.35 per cent

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MUMBAI: Youth genre has grown by 5.61 per cent in week 23 of Chrome Data Analytics and Media data. In this genre, MTV channel gained the highest OTS with 86.9 per cent in HSM excluding less than 1 lakh markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, infotainment genre gained second position and grew by 5.35 per cent in all India 1 lakh+ market. In this genre, History TV18 gained the highest OTS with 82.5 per cent. Kids genre stood in the third position by gaining 4.67 per cent in all India 1 lakh+ space. Discovery Kids secured the highest OTS with 85.1 per cent.

Hindi movies stood in fourth position in HSM excluding less than 1 lakh markets and grew by 4.63 per cent. Movies Ok channel gained the highest OTS with 91.1 per cent. Sports stood on the fifth position and grew by 4.47 per cent in all India 1 lakh+ market. In this genre, DD Sports gained the highest OTS with 92.3 per cent. 

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