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The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.
Kids genre has become the top gainer in week 53 of Chrome Data Analytics and Media data. The genre grew by 4.98 per cent. In this genre, Discovery Kids channel gained the highest OTS with 91.1 per cent in all India 1 lakh+ market.
MUMBAI: Sony Yay! – The kid’s entertainment channel is all set to host its first ever funday for the entire family called ‘The Giant Wheel Festival’ (TGWF), which will be held in Kolkata at Nicco Park, Plaza III from 04 January to 05 January 2020. The initiative has been proposed for people to...
The animation industry is growing at 30 to 35 per cent but there are many challenges that this sector is facing from upgradation of hardware or software to revenue generation. According to experts, the industry has many opportunities on kids channels, OTT platforms and YouTube and to explore but it...
MUMBAI: The animation industry is growing at 30 to 35 per cent but there are many challenges that this sector is facing from upgradation of hardware or software on time to time bases to revenue generation. According to experts the industry has many opportunities on kids channels, OTT platform and...
