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Ad volume growth on TV saw a 20% spike by end of 2020

The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.

Television TV Channels Viewership
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Kids genre becomes top gainer in Chrome DM week 53

Kids genre has become the top gainer in week 53 of Chrome Data Analytics and Media data. The genre grew by 4.98 per cent. In this genre, Discovery Kids channel gained the highest OTS with 91.1 per cent in all India 1 lakh+ market.

Television TV Channels Viewership
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Sony YAY! to host ‘The Giant Wheel Festival’ in Kolkata

MUMBAI: Sony Yay! – The kid’s entertainment channel is all set to host its first ever funday for the entire family called ‘The Giant Wheel Festival’ (TGWF), which will be held in Kolkata at Nicco Park, Plaza III from 04 January to 05 January 2020. The initiative has been proposed for people to...

Television TV Channels Kids
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Ad revenue, quality storyboard artists and co-productions are focus areas for animation industry

The animation industry is growing at 30 to 35 per cent but there are many challenges that this sector is facing from upgradation of hardware or software to revenue generation. According to experts, the industry has many opportunities on kids channels, OTT platforms and YouTube and to explore but it...

Television TV Channels Kids
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Advertisers should focus on kids genre for better monization of animation industry, says experts

MUMBAI: The animation industry is growing at 30 to 35 per cent but there are many challenges that this sector is facing from upgradation of hardware or software on time to time bases to revenue generation. According to experts the industry has many opportunities on kids channels, OTT platform and...

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