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Sony Yay to add more regional feeds, digital-exclusive content

Sony Yay recently turned two and claimed to have grown twofold in both viewership as well as market share. The channel now has plans to add regional feeds. “As we already have seven languages in our bouquet, we have plans to add more in the near future,” said Sony Yay programming head Ronojoy...

Television TV Channels Kids
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Sony Yay aims to be among BARC’s top 5 kids’ channels this summer: Leena Dutta

Two years into the game and kids’ channel Sony Yay has already witnessed twofold growth. Though yet to hit the breakeven status, the channel’s emphasis now is on other business aspects that need immediate attention.

Television TV Channels Kids
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Pre-school kids content’s monetisation and viewership challenges

Animators have long contemplated the complexity of producing pre-school content for the ages of two to four years. On the third day of FICCI Frames 2019, executives from the industry spoke about ‘Catching youngest viewers: Powering the kids network and advertisers ecosystem through data’.

Specials Event Coverage Ficci Frames
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Guest Column: The scope for home-grown IPs for kids' broadcasters

In the Indian television space, the specialised genre on kids emerged in 1995 and has only been growing ever since. The kids' genre is the third largest, nationally, after Hindi GECs and Hindi movies. The category has seen a gradual shift with 4-14 audiences, with the genre being in single digits...

Television TV Channels Kids
2-14 age-group is highly under-indexed, avers Sony Yay! business head Leena Lele Dutta

Leena Lele Dutta had been hired in 2007 to establish the content distribution and licensing division of Sony Pictures Television in India in 2007 and expand the footprint thereafter into the south Asian markets. It's been more than nine years Dutta has been a part of growing Sony family.  Currently...

Television TV Channels Kids

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