Infotainment genre has grown by 0.54 per cent in week 22 of Chrome Data Analytics and Media. In this genre, History TV18 channel gained the highest OTS with 77.9 per cent in all India 1 Lakh+ markets.
Business news has grown by 16 per cent in week 21 of Chrome Data Analytics and Media. In this genre, BTVI channel gained the highest OTS with 73.7 per cent in 6 metro market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM...
Kids genre has grown 3.83 per cent in week 20 of Chrome Data Analytics and Media. In this genre, Nickelodeon Junior gained the highest OTS with 77.5 per cent in All India 1 Lakh+ market.
Sony Yay recently turned two and claimed to have grown twofold in both viewership as well as market share. The channel now has plans to add regional feeds. “As we already have seven languages in our bouquet, we have plans to add more in the near future,” said Sony Yay programming head Ronojoy...
Two years into the game and kids’ channel Sony Yay has already witnessed twofold growth. Though yet to hit the breakeven status, the channel’s emphasis now is on other business aspects that need immediate attention.
