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Ad revenue, quality storyboard artists and co-productions are focus areas for animation industry

The animation industry is growing at 30 to 35 per cent but there are many challenges that this sector is facing from upgradation of hardware or software to revenue generation. According to experts, the industry has many opportunities on kids channels, OTT platforms and YouTube and to explore but it...

Television TV Channels Kids
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Advertisers should focus on kids genre for better monization of animation industry, says experts

MUMBAI: The animation industry is growing at 30 to 35 per cent but there are many challenges that this sector is facing from upgradation of hardware or software on time to time bases to revenue generation. According to experts the industry has many opportunities on kids channels, OTT platform and...

MAM Marketing MAM
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English movies emerges as most benefitted in Chrome DM week 27

English movies genre has grown 1.28 per cent in week 27 of Chrome Data Analytics and Media. In this genre, Warner Brothers gained the highest OTS with 42 per cent in the six metro markets.

Television TV Channels Viewership
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Sports genre emerges as most benefitted in Chrome DM week 26

Sports genre has grown by 2.83 per cent in week 26 of Chrome Data Analytics and Media. In this genre, DD Sports channel gained the highest OTS with 93.8 per cent in all India 1 Lakh+ areas.

Television TV Channels Viewership
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Youth genre emerges as most benefitted in Chrome DM week 24

Youth genre has grown by 5.61 per cent in week 23 of Chrome Data Analytics and Media data. In this genre, MTV channel gained the highest OTS with 86.9 per cent in HSM excluding less than 1 lakh markets.

Television TV Channels Viewership

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