Television
Report on Shemaroo

This Independence Day, Viacom18 celebrates many facets of freedom for Indians

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/16/Viacom-18.jpg?itok=lS_3o9dy

Mumbai: India’s youngest and fastest growing media and entertainment network, Viacom18 celebrated the country’s 73rd Independence Day with a host of integrated campaigns that celebrated the spirit of today’s India and what independence means to its citizens. Ranging from COLORS Cineplex’s #freefromhate, MTV’ #SWAGtantra, Nickelodeon’s Mera Wala India to Comedy Central’s #LaughAsOne, these campaigns targeted diverse issues that are relevant to the network’s varied audiences.

1. #FreeFromHate by COLORS Cineplex

Urging netizens to make the internet free from hate, COLORS Cineplex launched a positivity challenge 5 days before Independence Day on social media – by asking people to put up positive things or to delete a negative comment and replace it with a positive one using #freefromhate. The challenge concluded with an impactful film that was released on the channel on Independence Day that touched upon the subject of trolling. The film left viewers with a take away of simple step against cyber bulling and urged them to post a positive comment to make social media #freefromhate. The campaign reached out to the channels’ 56 M social media followers. Television and Bollywood superstars came forward to support the #freefromhate campaign such as Deepika Singh, Namik Paul, Anita Raj, Nimrit Kaur, Sidharth Malhotra and Parineeti Chopra.

2. #SWAGtantra by MTV

As India’s first crowdsourced Rap anthem, #SWAGtantra certainly struck the right chord with MTV’s loyal following this Independence Day. The SWAGtantra rap reflected the voice of young India. The Rap anthem was an upbeat composition based on five words: Tamasha, Bharosa, Pahad, Guroor and Jalebi that were sent in by rap lovers across the country prior to Independence Day. Post the scanning, the best rap verses were featured in the Swagtantra Rap. Combined with the creative expertise of these gifted rappers, who are mentored by the judges Raftaar, Nucleya and Raja Kumari, the Swagtantra Rap was instrumental in giving an edge to the young rap lovers and reinforce a wave of change with the power of words and music. The #SWAGtantra campaign celebrates the rap mania that MTV Hustle has brought to India.

3. ‘Mera Wala India’ by Nickelodeon

Nickelodeon – India’s leading kids’ entertainment channel has always ensured to celebrate every occasion with a twist reinforcing the significance of every festival by reinventing its true meaning. This Independence Day, the channel addressed the challenges India is facing despite being in the 73rd year of Independence through their innovative campaign– ‘Mera Wala India’. Taking a cue from what the ideal India should be from a kids point of view the channel brought alive a child’s version of an ideal independent India.

As a part of the initiative, the campaign witnessed children across schools conducting a Reverse March to address issues like water conservation, safety, cleanliness, education for all and stereotyping. Popular Nicktoon Shiva led the reverse march across cities encouraging positive behavioural change amongst kids. With the help of its digital and social media reach, the campaign encouraged children, urging them to express their version of ‘Mera Wala India’ and take a pledge to extend this positive change towards the society not only amongst the kids but also amongst adults.

4. #LaughAsOne by Comedy Central

Comedy Central – India’s leading 24-hour English Entertainment channel had a simple message this Independence Day with their campaign #LaughAsOne. Keeping true to the its promise of being Your Happy Place, the channel’s campaign was an interesting take on laughter. Committed on making India laugh this Independence Day, Comedy Central’s #LaughAsOne celebrated the country’s diversity because laughter has no race, religion, distinction and prejudice.

While each brand film enlivened the distinct identity of its audience, these campaigns by MTV, COLORS Cineplex, Nickelodeon and Comedy Central celebrated the unique identity of Viacom18 – network with a humane purpose.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ar.jpg?itok=Xyy0Gp1b
TRP scam: Interim relief to Arnab Goswami extended till 16 March.

The Mumbai police has told the Bombay high court that its assurance of not taking any coercive action against Republic TV's editor-in-chief journalist Arnab Goswami in the TRP scam case will continue till 16 March, news agency PTI reported on Friday.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/m.jpg?itok=PZ5N2HyL
News18 India gears up for West Bengal elections with ‘Sabse Bada Dangal’

New Delhi: With days left for the crucial West Bengal assembly elections, television news channels are gearing up to shore up viewership on their poll coverage. Amid the intense competition, News18 India has announced an array of programming under its election based viewer engagement campaign ‘...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wh.jpg?itok=nxj1X4aD
Nat Geo signs Colgate, Citroen & HDFC as sponsors for ‘Women of Honour: Destination Army’

National Geographic India has roped in three key sponsors — Colgate, Citroen, and HDFC for its upcoming Women’s Day special documentary titled Women of Honour: Destination Army that features women in the Indian Armed Forces.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/ap.jpg?itok=Ezbp-Bi_
Monetising Ishara is the primary focus in next few quarters: Aditya Pittie

In September 2016, Anand Mahindra-owned television channel Epic roped in Pittie Group CEO Aditya Pittie as its managing director. Since then, the Anand Mahindra-and Pittie-promoted IN10 Media has expanded – from television (Epic), to OTT platforms (Epic On and Docubay), and even a production house...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/zee.jpg?itok=66z2LO0k
No 1 channel of Bihar Jharkhand, ZEE Bihar Jharkhand reinvents itself

Earning the trust of the viewers and providing exceptional news coverage has kept ZEE Bihar Jharkhand a market leader for more than 4 years. The channel focusses not only on the states of Bihar and Jharkhand but every important news making story in the country and the world. Not only shows, the on-...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/kabbadi.jpg?itok=eSDYIcr4
KabaddiAdda enters livestream partnership with K7 Tournament

KOLKATA: KabaddiAdda will be live-streaming all the matches from ‘K7’, India’s premier professional junior kabaddi tournament. The entire tournament will span across multiple cities in India with the first leg of the qualifiers kicking off in Haryana under the aegis of Amateur Kabaddi Association...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/happy.jpg?itok=7HrkqNwH
Delhi HC directs Google to suspend HappyEasyGo's ad account

New Delhi: The Delhi high court has directed Google to suspend an advertising account of travel booking website HappyEasyGo on its Ad Words programme, where companies bid for keywords to appear on top of search results. The directive was passed by a single judge bench of justice Jayant Nath on two...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/bob.jpg?itok=DVLysqu7
Disney CEO Bob Chapek says Star India is a shining example

The Walt Disney Co CEO Bob Chapek is extremely bullish on Star India which it acquired as a part of its Fox acquisition. During the Morgan Stanley Technology, Media and Telecommunications Conference in the US on 2 March, Chapek said, “Star India has so much there, to unwind and unpack.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/aj.jpg?itok=XkkuQlef
The second film of the #AajTakSabseTez campaign is out

As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel today launched the second film of the series. The film titled Achaar Gully highlights how Aaj Tak does not conform to the growing trend of spicing up news.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required