Television
Report on Hindi News Viewership

Over 200 categories record growth in TV Ad volume in Nov ‘21: TAM Data

TV ad volumes declined by two per cent over the same period in 2020.

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Mumbai: Over 200 categories saw a surge in TV ad volume this November, compared to pre-pandemic levels, according to the data shared by Tam Media Research.

Tea category led the charts with the highest growth compared to November, 2020. It was followed by Milk Beverages, hair removers, e-com/media, coffee, software, chocolates, face-wash, cars, and life insurance.

According to the data, as many as 390 categories including 2,780 advertisers and 4,410 brands advertised on TV during the month. While the tally of categories remained relatively unchanged compared to November, 2020, the count of advertisers and brands witnessed a marginal drop of one to three per cent over last year.

HUL and Reckitt Benckiser top advertiser list

Hindustan Unilever and Reckitt Benckiser India remained the top two advertisers like last year, followed by Ponds India, Brooke Bond Lipton India, Godrej Consumer Products, Cadburys India, P&G, Colgate Palmolive India, Lakme Lever and Marico.

Brooke Bond Lipton India, Lakme Lever, and Marico were the new entrants in the Top 10 advertisers’ which together occupied a 39 per cent share of the total ad volumes in November.

Horlicks tops the brand list

Cashing in on the festive season, over 4,400 brands advertised on TV in November. The top 10 list of brands was dominated by Horlicks followed by Harpic Power Plus 10X Max Clean. The top 10 brands had a nine per cent share of ad volumes, out of which, two belonged to HUL and six belonged to Reckitt Benckiser India.

Eyewear lenses category topped among the exclusive categories during the month, followed by Doors in November. Flipkart was the top exclusive advertiser and Dettol Foaming Handwash topped among exclusive brands followed by Tata Sky Binge app.

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