Mumbai: The much-awaited Hindi GEC (general entertainment channel) 'Atrangii' has been launched on Monday. Backed by Vibhu Agarwal, the channel will feature a programme line-up from 7 pm to 11.30 pm.
The channel is now available across all pay platforms namely Tata Sky, Airtel, D2H, Dish TV as well as on all cable networks like Hathway, Den and GTPL.
The eclectic content line-up will also have some of the most-watched shows from OTT platforms and production houses that will be brought to the television screens of the audiences. 'Atrangii' is targeted toward engaging with the Hindi speaking market across the length and breadth of the country with a slate encompassing an expansive gamut of genres.
The channel will begin with a show titled Bheja fry at 7 pm, followed by Dil-E-Ghumshuda from 7.30 pm to 8.30 pm. The unheard story of the greatest sage warrior Parshuram will be aired from 8.30 pm to 9 pm. Hara Sindoor, follows the extraordinary journey of a young girl Rani, who stands against the monarchy of the village dictator to liberate the villagers from the shackles of the monarch. This prime-time show will be telecast at 9 pm. The 9.30 pm slot will showcase disruptive, quality content from the web, to be enjoyed by the audiences from the convenience of their homes and that too without any subscription fee with the show titled Bestseller.
From 10.30 pm to 11 pm Parshuram will be repeated. The show Jaghanya will alert audiences, showcasing some of the soul-trembling, heinous crimes that have plagued our society and will air from 11 pm to 12 am.
Speaking on the launch of the channel, Atrangii CEO and founder Vibhu Agarwal shared, “We are elated to roll out our first Hindi general entertainment channel Atrangii. We have been curating gripping content for the channel for the past couple of months now and we take pride in launching it with four hours of programming. From here on, we aim to further bolster the original content line-up. We have invested heavily in expanding our creative pool, bringing talent both behind and on-screen to put out shows that resonate with the Hindi heartland. Our concerted focus with 'Atrangii' is to partner with established production houses and independent creators to showcase content that will give us a definitive edge over currently produced shows in the Hindi GEC space. We aim to emerge as the go-to destination for entertainment across both satellite and digital space.”