Television

Leadership secrets & wisdom from Viacom18

Mahesh Shetty speaks about Sudhanshu Vats, Raj Nayak and Rahul Joshi

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/22/mahes.jpg?itok=RXT7Ko7S

MUMBAI: A few months ago,  during the thick of the lockdown due to the pandemic, Viacom18 CEO Sudhanshu Vats announced that he was moving on from the organisation he led for around eight years. Earlier, in 2019, his deputy COO Raj Nayak too departed from a company he was associated with for seven years. Both  the leaders have left a long-lasting impact on Viacom18. And especially the senior team which is currently being led by the new CEO Rahul Joshi, who also heads the news operations under TV18.

In a fireside chat with Indiantelevision.com founder, CEO & editor-in-chief Anil Wanvari last week, Viacom18 network head of ad sales Mahesh Shetty recalled the days when he had an opportunity to work with both  Raj Nayak and Sudhanshu Vats and his bond with his current CEO Rahul Joshi. And he shared the leadership and management styles of the two senior execs. 

Watch the virtual fireside chat with Mahesh Shetty

“I have huge respect for Raj Nayak. He is a maverick sales guy, and an amazing person. It was big shoes to fill in. I have done deals with him in the past when I worked at Radio Mirchi for Mirchi Music Award that used to come on Colors. He is someone who enjoys huge respect in media and entertainment industry,” Shetty shared during his conversation...

Shetty was hired by Vats to look after ad sales and revenue for the whole network – both regional and Hindi channels. “Raj was COO and he looked after direct sales for Colors,” said Shetty. “He built and left behind a fabulous sales team. There is not much of a change that has happened in it. It is not like that the new leaders have come in and they have changed the entire team, most of the team leaders are the same.”

He further highlighted that Raj had this attitude to think scale, to think big in sales efforts. “It is a great legacy that Nayak has left behind. The team is aware of the fact that they are selling big impact properties. So, I don’t have to go out and tell the teams how to sell.”

Read more news on Raj Nayak

Recently, long-timer Simran Hoon stepped down from her role as Viacom18 EVP and ad sales head after nearly 13 years with the organisation.

 “I don't have control over things which are above me,” said Shetty referring to Vats’ exit a few months ago. “But it’s to his credit that he handled my hiring the way he did. And how he kept the morale at the company high, during the tough times. The fact is that if you look at the past 18 months there are not too many exits. All the key people are there in the company.  it is a journey that all of us as a team have gone through. We all have tough times,” he shared.

He has been focused on building and strengthening the sales team, getting their trust, and bringing in processes and data mining and management into the sales efforts. Said he: “I think I have a job and a challenge at hand. My boss (Rahul Joshi) is a person who helps me in this journey, Rahul is also great person, he has a different kind of experience than what Sudhanshu Vats had. The last six months with him have s been good.”

He further added, “Both Sudhanshu Vats and Rahul Joshi are managers who let you build and drive your own strategies. Because then the onus is on you to deliver and it’s not like you can put your monkey on your boss’ back.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/pr.jpg?itok=4U4XwfT4
Critically acclaimed American dystopian drama, ‘Fast Color’ to premiere on MN+ and Romedy NOW

Offering some of the most celebrated Hollywood movies of all time to its viewers, MN+ and Romedy NOW will simulcast the Indian Television premiere of the American supernatural movie, ‘Fast Color’ this Sunday October 25, at 1:00 PM and 9:00 PM.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/q.jpg?itok=pnhf3jtc
TV will grow, but digital is where the money's at: SPNI's NP Singh

Sony Pictures Networks India MD and CEO NP Singh has always believed in looking on the bright side. After the network lost the IPL media rights to arch rival Star Sports, Singh claimed they were better off and more profitable without the league.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/aajtak.jpg?itok=tayoapIL
Aaj Tak enters Bengal market with first regional digital extension

NEW DELHI: Aaj Tak is venturing into the regional digital news space with the launch of bangla.aajtak.in. The digital format of Aaj Tak Bangla will showcase exclusive content in politics, literature, sports, technology and entertainment for its visitors. The unveiling of Aaj Tak’s Bangla digital...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/republic.jpg?itok=aJYudEDW
TRP row: Republic TV's broadcast of Hansa Report not illegal, says court

NEW DELHI: Mumbai Police commissioner Param Bir Singh opened up a pandora’s box on 8 October when he addressed the press conference on the subject of TRP manipulation. Ever since, the news broadcasting industry has been beset by flying allegations and accusations, as well as FIRs and lawsuits...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/arnab.png?itok=MIYAZief
Delhi high court rules Republic TV cannot use ‘News Hour’

New Delhi: The fight for who holds the rights to the words ‘News Hour’ and ‘nation wants to know’ between Benett Coleman & Co’s Times Now and ARG Media Outlier’s Republic TV has been on for a very long time. Earlier, BCCL had moved the high court seeking a permanent injunction against Arnab...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/t.jpg?itok=8VyEsBnY
Celebrate This Glorious Victory Of Good Over Evil With Some Of The Greatest Heroes And Villains This Sunday On &flix And &PrivéHD

A time of happiness, the festival of Dusshera celebrates a new era, ushered in by the victory of good over evil. On this auspicious day, watch as evil is extinguished with fury and vengeance as glorious battles and fierce action awaits you on Sunday, 25th October 2020 only on &flix and &...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/zee.jpg?itok=KXkZgMUU
Zee Tamil marks the successful completion of the third season of Zee Tamil Kutumbam Viruthugal 2020; To be telecasted on Sundays at 2.30 pm starting 25th October to 8th November

After two successful years of entertaining the audience, Zee Tamil returned with the third season of the Zee Tamil Kutumbam Viruthugal 2020. It was a glorious evening in Chennai where the red carpet was rolled for the Zee Tamil family to felicitate the stars and celebrate the exceptional talent in...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/colors.jpg?itok=-hNo0VdB
Colors Marathi to launch two new shows during festive season

MUMBAI: As part of its Navi Umed, Navi Bharari ethos, Colors Marathi will debut two new shows during the ongoing festive season to provide viewers with wholesome entertainment. Sukhi Mansacha Sadara will launch on 25 October with a special episode and will air every Monday to Saturday at 9:30 pm....

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/banijay.jpg?itok=t89Eofe7
Takis Candilis returns to Banijay as senior adviser

MUMBAI: Banijay has welcomed former head of scripted Takis Candilis back to the business as it looks to expand its investment in the genre. Candilis has returned in the capacity of senior advisor and will drive up co-production and new IP opportunities across southern Europe. In recent months,...

Television Production House Post Production

Sign up for our Newsletter

subscribe for latest stories

* indicates required