Television
Report on Shemaroo

Lalitha Jewellery becomes top brand in BARC week 5 ratings

Hindustan Lever Ltd and Reckitt Benckiser were the top two advertisers.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/17/jewlwers.jpg?itok=HnfYQJP8

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 1 February and 7 February 2020, respectively. 

The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 5 of 2020.

Top Advertisers:

Hindustan Level Ltd remained the top advertiser in BARC week 5 rankings with 155825 insertions. It was followed by Reckitt Benckiser (India) Ltd which had made 66312 insertions. 

ITC Ltd ranked third by making 44617 insertions. Fourth and fifth spots were acquired by Brooke Bond Lipton India Ltd and Cadburys India Ltd with 34830 and 28523 insertions, respectively. 

Other top brands in pecking order were as follows: Procter & Gamble, Wipro Ltd, Colgate Palmolive India,  Smithkline Beecham, and Godrej Consumer Products Ltd, respectively.

Top Brands: 

Lalitha Jewellery rose as the topmost brand in week 5 rankings of BARC, with 14486 insertions. Trivago came in second by making 14117 ad insertions on television. 

It was followed by Lux Toilet Soap, which had made 10059 insertions. Fourth and fifth spots were acquired by Policybazaar.com and Surf Excel Easy Wash with 9322 and 8624 insertions, respectively.

The subsequent pecking order was as follows: Unicharm Mamy Poko Pants, Dove Hairfall Rescue, Santoor Sandal and Turmeric, Lizol, and Clinic Plus Shampoo, respectively. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/dev.jpg?itok=o-UikVPH
Empowering women with extra-ordinary short films on ShortsTV

This International Women’s Day, ShortsTV celebrates women who strive to make the world a better place to live in. Available on platforms such as Tata Sky, Dish TV, d2h, Airtel DTH, and Airtel Xstream, ShortsTV has a line-up of movies that embraces female empowerment.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/hiin.jpg?itok=VEkw0-TF
Delhi HC stays PCI’s order regarding ad in Hindustan newspaper

The Delhi high court stayed a directive passed by the Press Council of India (PCI) to government departments, which had effectively stopped government advertisements in some editions of the Hindi daily, Hindustan.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ar.jpg?itok=Xyy0Gp1b
TRP scam: Interim relief to Arnab Goswami extended till 16 March.

The Mumbai police has told the Bombay high court that its assurance of not taking any coercive action against Republic TV's editor-in-chief journalist Arnab Goswami in the TRP scam case will continue till 16 March, news agency PTI reported on Friday.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/m.jpg?itok=PZ5N2HyL
News18 India gears up for West Bengal elections with ‘Sabse Bada Dangal’

New Delhi: With days left for the crucial West Bengal assembly elections, television news channels are gearing up to shore up viewership on their poll coverage. Amid the intense competition, News18 India has announced an array of programming under its election based viewer engagement campaign ‘...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wh.jpg?itok=nxj1X4aD
Nat Geo signs Colgate, Citroen & HDFC as sponsors for ‘Women of Honour: Destination Army’

National Geographic India has roped in three key sponsors — Colgate, Citroen, and HDFC for its upcoming Women’s Day special documentary titled Women of Honour: Destination Army that features women in the Indian Armed Forces.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/ap.jpg?itok=Ezbp-Bi_
Monetising Ishara is the primary focus in next few quarters: Aditya Pittie

In September 2016, Anand Mahindra-owned television channel Epic roped in Pittie Group CEO Aditya Pittie as its managing director. Since then, the Anand Mahindra-and Pittie-promoted IN10 Media has expanded – from television (Epic), to OTT platforms (Epic On and Docubay), and even a production house...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/zee.jpg?itok=66z2LO0k
No 1 channel of Bihar Jharkhand, ZEE Bihar Jharkhand reinvents itself

Earning the trust of the viewers and providing exceptional news coverage has kept ZEE Bihar Jharkhand a market leader for more than 4 years. The channel focusses not only on the states of Bihar and Jharkhand but every important news making story in the country and the world. Not only shows, the on-...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/kabbadi.jpg?itok=eSDYIcr4
KabaddiAdda enters livestream partnership with K7 Tournament

KOLKATA: KabaddiAdda will be live-streaming all the matches from ‘K7’, India’s premier professional junior kabaddi tournament. The entire tournament will span across multiple cities in India with the first leg of the qualifiers kicking off in Haryana under the aegis of Amateur Kabaddi Association...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required