Television

Lalitha Jewellery becomes top brand in BARC week 5 ratings

Hindustan Lever Ltd and Reckitt Benckiser were the top two advertisers.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 1 February and 7 February 2020, respectively. 

The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 5 of 2020.

Top Advertisers:

Hindustan Level Ltd remained the top advertiser in BARC week 5 rankings with 155825 insertions. It was followed by Reckitt Benckiser (India) Ltd which had made 66312 insertions. 

ITC Ltd ranked third by making 44617 insertions. Fourth and fifth spots were acquired by Brooke Bond Lipton India Ltd and Cadburys India Ltd with 34830 and 28523 insertions, respectively. 

Other top brands in pecking order were as follows: Procter & Gamble, Wipro Ltd, Colgate Palmolive India,  Smithkline Beecham, and Godrej Consumer Products Ltd, respectively.

Top Brands: 

Lalitha Jewellery rose as the topmost brand in week 5 rankings of BARC, with 14486 insertions. Trivago came in second by making 14117 ad insertions on television. 

It was followed by Lux Toilet Soap, which had made 10059 insertions. Fourth and fifth spots were acquired by Policybazaar.com and Surf Excel Easy Wash with 9322 and 8624 insertions, respectively.

The subsequent pecking order was as follows: Unicharm Mamy Poko Pants, Dove Hairfall Rescue, Santoor Sandal and Turmeric, Lizol, and Clinic Plus Shampoo, respectively. 

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