Television

Business news genre emerges as most benefitted in Chrome DM week 21

English movies genre secured the second position in gainers list with 13.82 per cent growth

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MUMBAI: Business news has grown by 16 per cent in week 21 of Chrome Data Analytics and Media. In this genre, BTVI channel gained the highest OTS with 73.7 per cent in 6 metro market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

English movies genre secured the second position in gainers list with 13.82 per cent growth. Movies Now gained the highest OTS in the genre with 32.5 per cent in 6 metro market.

English GEC genre grew by 9.31 per cent followed by English news that grew by 7.96 per cent in 6 metro markets. In these categories, Comedy Central and Republic News garnered the highest OTS with 27.4 per cent and 97.5 per cent respectively. In the fifth position, youth genre grew by 2.83 per cent in the excluding less than 1 lakh market. In this genre, MTV channel gained the highest OTS with 81.7 per cent.

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