BARC wk 28: English news ratings decline

Combined ratings of top 5 channels declined to 3rd lowest since week 13

BENGALURU: The combined weekly ratings of the top 5 English news channels declined to the third lowest total in week 28 of 2019 (Saturday, 6 July 2019 to Friday, 12 July 2019, week or period under review) since week 13 of 2019. Calendar year 2019 has been an eventual year as far as publication in the public domain of Broadcast Audience Research Council of India (BARC) weekly viewership data is concerned. First, the ratings agency stopped publishing ratings in the public domain from week 6 of 2019 after the implementation of Telecom Regulatory Authority of India's (TRAI) New Tariff Order (NTO), ostentatiously to give time for viewership to stabilise and hence prevent ‘misuse’ of data. On coercion from TRAI, BARC started putting up data in the public domain from week 13 of 2019 onward, only to revert to an older version of treating data on the landing and outliers from week 23 of 2019.

During the six weeks since BARC’s adoption of the older method of treatment, ratings of a number of genres have been impacted. The three lowest combined ratings of the top 5 English news channels have happened post week 23 of 2019 – 1.948 million weekly impressions in week 24; 1.918 million weekly impressions in week 26 of 2019 and 1.929 million weekly impressions in week 28 of 2019.  However BARC’s reloaded method of treatment alone cannot be said to be the only reason for lowering of ratings – the last few weeks have seen the ICC’s World Cup 2019 being played in England and Wales, and the timings of cricket matches being played in the tourney often overlapped primetime of a number of genres. The week under consideration saw the last match being played by India – the rain affected match that India lost against New Zealand and was ousted from the tourney at the semi-final stage. The period over the past few weeks has also seen heavy rains and flooding in a number of places across the country. These factors and maybe some others could have had an adverse effect on television viewership.

Let us see how the English news genre performed in week 28 of 2019

As mentioned above the combined viewership of the top 5 English news channels was 1.929 million weekly impressions in week 28 of 2019, a decline of 1.8 percent from the 1.964 million weekly impressions in the previous week (week 27). Four channels saw their ratings decline, while one – India Today Television saw a 25.8 percent increase in viewership in week 28 of 2019.

At its normal first place was the Arnab Goswami-led Republic TV which saw ratings decline of 5.7 percent in week 28 of 2019 to 0.593 million weekly impressions from 0.629 million weekly impressions in week 27. Also continuing on at its previous week’s second rank was Times Now with a 7.8 percent decline in ratings in week 29 of 2019 to 0.424 million weekly impressions from 0.460 million weekly impressions in week 27.

Retaining its previous week’s third rank was pubcaster Doordarshan’s DD India with a 3.1 percent decline in ratings in week 28 of 2019 to 0.345 million weekly impressions from 0.356 million weekly impressions in week 27. Climbing up a place to fourth rank was India Today Television with a 25.8 percent increase in ratings to 0.288 million weekly impressions in week 28 of 2019 from fifth rank and 0.229 million weekly impressions in the previous week. Dropping a place to fifth rank with a 3.8 percent decline in viewership to 0.279 million weekly impressions in week 28 of 2019 from fourth rank and 0.290 million weekly impressions in week 28 was CNN News18.

Latest Reads
DD Kashir sees 50% increase in viewership from J&K between 5-16 August

After the abrogation of article 370 in Jammu and Kashmir, there have been speculations all over the media about communication blackout in the valley. Commenting on the issue, Prasar Bharati CEO Shashi Shekhar Vempati said between 5 to 16 August, Kashmir’s TV channel DD Kashir saw 50 per cent...

Television TV Channels News Broadcasting
BARC week 33: Vimal Elaichi Pan Masala top brand

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 10 August 2019 and 16 August 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

Television TV Channels Viewership
Football fans gear up for Serie A, the top-tier Italian football league on Sony Pictures Sports Network

MUMBAI: The upcoming season of Serie A will be the 118th season of top-tier Italian football and fans can expect nothing less than non-stop nail-biting action from August 24, 2019 to May 24, 2020 live and exclusive on SONY TEN 2 and SONY TEN 2 HD channels.

Television TV Channels Sports
Witness the women in music dominate the 2019 Video Music Awards, exclusively on Vh1

MUMBAI: The 2019 Video Music Awards couldn’t get bigger, as Ariana Grande and Taylor Swift vie for the prestigious ‘Moon Person’ statue with nods in 10 categories each, Jonas Brothers make a grand return to the VMA stage, a sparkling stage debut of sensational Camila Cabello and Missy Elliott...

Television TV Channels Music and Youth
Hasbro to acquire Entertainment One for approx $4 bn

Hasbro is set to acquire Entertainment One (eOne) in an all-cash transaction valued at approximately $4 billion. The deal enhances Hasbro’s brand portfolio, which includes My Little Pony, with the global preschool brands Peppa Pig and PJ Masks, as well as a slate of additional brands under...

Television Production House Fiction
Zee Cinema's 'Kesari' is highest-rated premiere on Independence Day

The World Television Premiere of Kesari on 15 August on Zee Cinema has set a new benchmark across the Hindi movies cluster making it No.1 in the category. The historic war drama garnered 15.6 Mn impressions as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural markets and is one of the...

Television TV Channels Movie Channels
Sony SAB celebrates 'Khushiyon Ke Sab Sizes' with its latest show 'Tera Kya Hoga Alia'

Sony SAB broadens its slate of shows with its exclusive brand-new offering, Tera Kya Hoga Alia. This one-of-a-kind yet highly relatable story traces the insecurities and concerns faced by the protagonist, Alia and showcases the journey of the married couple, Alia and Alok, who were high school...

Television TV Channels GECs
BARC week 33: Sony SAB moves to second position on pay platform

Sony SAB has grabbed the second position in week 33 of BARC India ratings on pay platform with 614,772 weekly impressions (000). Last week Zee TV was seen at the second position which has moved down to third position. Even Sony Entertainment Television has moved at fourth position from fifth in...

Television TV Channels Viewership
BARC week 33: Zee Bangla Cinema replaces Colors Bangla

In the regional space, Colors Bangla which had entered the list of top five Bangla channels in week 32 got replaced by Zee Bangla Cinema this week. Even in Telugu segment, Star Maa movies replaced Gemini Movies at fifth position.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories