Television

BARC week 6: PolicyBazaar leads top brands list

HUL is the top advertiser.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/20/barc1.jpg?itok=PpR9Tpc-

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 6 February and 12 February 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week six of 2021.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 228554 insertions.

It was followed by Reckitt Benckiser India, which ranked second with 210818 ad generations.

Godrej Consumer Products bagged the third rank this time with 40694 ad AMA. Ponds India came in fourth with 37070 ad insertions.

P&G and ITC secured fifth and sixth place with 36901 and 36588 ad views.

Other top brands in the pecking order were as follows: Cadburys, Colgate ,Brooke Bond, and Lakme.

Top Brands:

This week PolicyBazaar led the chart with 24652 ad impressions. Lizol came a close second with 24147 ad views. Dettol antiseptic liquid secured the third position with 22198 ad insertions.

The fourth and fifth spots were acquired by Moov Gel and Lalithaa Jewellery with 22019 and 20526 ad AMA respectively.

Glow & Lovely Dettol Toilet Soaps bagged the sixth spot with 17683 ad views.

Other top brands in the pecking order were as follows: WhiteHat Jr, Harpic Bathroom Cleaner, Harpic Power Plus and Colin.

 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_115741_800_x_800_pixel_0.png?itok=TVxm_ED7
Chad Matthews named president of ABC-owned television stations

Mumbai: WABC New York's executive Chad Matthews is named as the president of ABC-owned TV stations, effective immediately. He succeeds Wendy McMahon, who left the company last year to become co-president of CBS News and Stations. Matthews steps into the role from his position as president and...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/viacom18.jpg?itok=uP7TcJSp
Uday Shankar, James Murdoch to acquire 40% stake in Viacom18: Reports

Lupa India, the investment company set up by former Star & Disney India chairman Uday Shankar and his boss from Star James Murdoch, is under negotiations for picking up a 40 per cent stake in Viacom 18, say media reports.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/26/news.jpg?itok=0c2zqQdl
News channels data blackout could devalue TV ratings as a currency

The news genre relies more heavily on TV ratings than others, argued industry stakeholders during a virtual webinar organised by Indiantelevision.com on Tuesday, highlighting that a major part of their revenues comes from advertising and discontinuation of TV ratings has impacted their ability to...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_182836_800_x_800_pixel.png?itok=iqK18Y9m
Print beats TV, radio; Twitter most credible digital news medium: Ormax report

Mumbai: Print media continues to lead with a credibility index of 62 per cent, followed by television (55 per cent) and radio (54 per cent). Social media platform Twitter is still the most credible digital medium for news, according to media analytics and consulting firm Ormax Media, which launched...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_172524_800_x_800_pixel.png?itok=VUy9rYPV
Zee Group expands across South India; launches four regional news channels

Mumbai: Expanding its footprint across South India, Zee Group on Tuesday announced the launch of four digital news channels - Zee Tamil News, Zee Kannada News, Zee Malayalam News and Zee Telugu News to cater to the tech-savvy young viewers in the southern market.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_164621_800_x_800_pixel.jpg?itok=f3PU-F3A
TV ad volume soars in 2021, Oct-Dec records highest quarterly growth since 2019: Barc India

Mumbai: The television ad volume recorded significant growth in 2021, beating the previous year’s performance, according to the latest data released by the Broadcast Audience Research Council (Barc). The total ad volume in October-December 2021 was in fact recorded to be the highest during a...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/eurosports.jpg?itok=nzRtph4H
Eurosport India unveils its new look

Mumbai: Discovery Network's television sports channel Eurosport India has unveiled a fresh new look inspired by its mission to ‘Unlock the Power of Sport.’ This distinctive new identity will consolidate the overall look of Eurosport across platforms. Alongside the new visual identity, the brand is...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/content.jpg?itok=8po_a6ND
M&E veterans Saurabh Varma, Utpal Acharya launch Content Engineers

Mumbai: Former Jio Studios chief marketing officer Saurabh Varma has joined hands with a former executive from Cinépolis Gulf and Sony Pictures Utpal Acharya to form a content creation studio – Content Engineers. According to a statement, the studio will put $50 million as an initial investment to...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required