MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 28 November and 4 December 2020.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 48 of 2020.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 276310 insertions.

It was followed by Reckitt Benckiser India, which ranked second with 156318 ad generations.

Ponds India bagged the third rank this time with 42243 ad AMA. ITC came in fourth with 38048 ad insertions.

Cadbury India and P&G secured fifth and sixth place with 35685 and 27714 ad views respectively.

Other top brands in the pecking order were as follows: Colgate Palmolive India Ltd, Godrej Products, Britannia, and Lakme.

(Advertisers data pic)

Top Brands:

This week PolicyBazaar.com led the chart with 20242 ad impressions, followed by Lizol with 18745 ad views. Dettol Toilet Soaps secured the third position with 17258 ad insertions.

The fourth and fifth spots were acquired by Lalitha Jewelery and Glow & Lovely Advanced Multivitamin with 16210 and 15218 ad AMA.

WhiteHat Jr bagged the sixth spot with 14397 ad views.

Other top brands in the pecking order were as follows: Dettol Antiseptic Liquid, Vimal Eliachi Pan Masala, Clinic Plus Shampoo, and Close Up Fresh.