Television

BARC week 40: Flipkart, Amazon enters top brand list

Since June, HUL and Reckitt Benckiser continues to be the biggest advertiser.

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 October to 9 October 2020.

The data reflects the top 10 advertisers and brands across genres in India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 40 week. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 40 week of 2020.

Top Advertisers: -

Hindustan Unilever continued to be the biggest advertiser this week also with 295548 impressions. It was followed by Reckitt Benckiser India which ranked second with 180389 ad generations.

Godrej Consumer Products this time bagged the third rank with 43595 ad impressions. Cadbury India and ITC Ltd secured the fourth and fifth place with 37150 and 33498 ad impressions.  

Brooke bond India bagged the sixth spot with 30623 ad insertions.

Other top brands in the pecking order were as follows: Amazon Online India Pvt, Wipro, Ponds India, and Colgate Palmolive India Ltd.

Top Brands:

Dettol Antiseptic Liquid became the top rank, like last week with 27266 ad impressions. Dettol Toilets Soaps secured the second position and got 21011 ad impressions.

Surf Excel easy wash bagged the third spot with 18246 ad insertions.

The fourth and fifth spots were acquired by Lizol and Amazon.in with 17912 and 17704 ad insertions respectively.

In this week’s data, Mahindra Thar appeared in the list in the sixth position with 16481 ad views.

Other top brands in the pecking order were as follows: Glow & Lovely, Flipkart, Dettol Liquid Soap, and Lux Toilet Soap.

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