Television

BARC week 38: Hindi News ratings fall as AajTak continues dominance

Urban viewership fell more than rural viewership, AajTak led both urban and rural

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/27/aaj-tak-logo.jpg?itok=zitV-aMJ

BENGALURU: Hindi News ratings continued their decline in week 38 of 2019 (Week 38: Saturday, 14 September 2019 to Friday, 20 September 2019, period or week under review). After the big jump in ratings in week 21 0f 2019 when the opinion polls followed by results of the national elections, Hindi News ratings had witnessed a steep decline. The abrogation of Article 370 and the formation of the new union territories of Jammu and Kashmir and Ladakh on 5 August 2019 during week 32 of 2019 saw ratings peak a bit once again, only to gradually climb down. Weekly data of Top 5 Hindi News channels sourced from Broadcast Audience Research Council of India (BARC) reveals that the combined total of ratings of the top 5 Hindi News channels in the combined urban (U) and rural (R) Hindi speaking market (HSM) dipped 13 percent in week 38 of 2019 as compared to the previous week. Ratings of the Top 5 Hindi News channels in the urban market – HSM (U) declined 14 percent as compared to a 11 percent fall in the case of HSM (R) during the period under review. BARC data has more weightage for the urban markets as compared to the rural markets.

AajTak from the India Today Group continued its unimpeded and uninterrupted dominance of the Hindi News genre in HSM (U+R), HSM (U) and HSM (R). Please refer to the figures below for the combined ratings of the top 5 Hindi News channels in HSM (U+R), HSM (U) and HSM (R) respectively.

Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (U+R)

The combined weekly ratings of the Top 5 Hindi News channels in HSM (U+R) declined 13 percent to 511.897 million impressions in week 38 of 2019 as compared to 587.374 million weekly impressions in week 37. While the same channels were present in BARC’s weekly list in HSM (U+R), there was some shuffling in ranks between the two weeks. All the channels witnessed decline in ratings in week 38 of 2019 as compared to week 38.

AajTak at rank one, witnessed a 16 percent decline in ratings during the period under review in HSM (U+R) to 114.016 million weekly impressions from 134.965 million weekly impressions in week 37. India TV jumped up two places to second rank in week 38 of 2019 with 101.656 million weekly impressions despite a 7 percent decline in viewership from 109.803 million weekly impressions and fourth rank in week 37.

Zee News slipped a place to third rank in week 38 of 2019 with 100.993 million weekly impressions, a drop of 17 percent as compared to 121.535 million weekly impressions and second rank in the previous week. News18 India also dropped a place to fourth rank in week 38 of 2019 with 99.771 million weekly impressions, a 10 percent decline from the 111.695 million weekly impressions and third rank in week 37. ABP News retained its rank 5 in the list in week 38 of 2019 with 95.261 million weekly impressions which was 13 percent lower than the 109.376 million weekly impressions in week 38. 

Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (U)

The combined weekly impressions of the top 5 Hindi News channels in HSM (U) declined 14 percent to 294.229 million weekly impressions in week 38 of 2019 from 340.308 million weekly impressions in the previous week. The five channels in the list for both the weeks – weeks 38 and 37 of 2019 were the same, however, with a shuffling in ranks. 

Continuing on at rank 1 in week 38 of 2019, AajTak witnessed a 15 percent drop in ratings in HSM (U) to 65.773 million weekly impressions as compared to 77.704 million weekly impressions in week 37. Climbing up a place to second rank, News18 India saw its ratings decline 11 percent to 61.067 million weekly impressions in week 38 of 2019 from 68.636 million weekly impressions and third rank in the previous week. Zee News dropped a place to third rank and saw its ratings decline 19 percent in week 38 of 2019 to 58.824 million weekly impressions from second rank and 72.467 million weekly impressions in week 37. India TV retained rank 4 in week 38 of 2019 with a decline of 9 percent in viewership to 58.101 million weekly impressions from 64.100 million weekly impressions in week 37. ABP News retained fifth place in week 38 of 2019 with a 12 percent decline in ratings to 50.464 million weekly impressions from 57.401 million weekly impressions in week 37.

Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (R)

The combined weekly impressions of the Top 5 Hindi News channels in HSM (R) declined 11 percent to 219.734 million weekly impressions in week 38 of 2019 from 247.066 million weekly impressions in week 37. The first four channels in the week under review were the same as in the previous week, while the ArnabGoswami-associated Republic Bharat re-entered BARC’s weekly list of Top 5 Hindi News channels in HSM (R) as News18 India exited it. There was a shuffling of places between ranks three and four in week 38 of 2019.

AajTak, at rank one, saw its viewership decline by 16 percent to 48.244 million weekly impressions in week 38 of 2019 from 57.261 million weekly impressions in week 37. ABP News at second rank saw its ratings drop 15 percent to  44.797 million weekly impressions from 51.975 million weekly impressions and second rank in week 37. India TV climbed a place to third rank in week 38 of 2019 despite a decline of 5 percent to 43.554 million weekly impressions as compared to fourth rank and 45.703 million weekly impressions in the previous week. Zee News dropped a place to fourth rank in week 38 of 2019 with a 14 percent reduction in viewership to 42.169 million weekly impressions from third rank and 49.068 million weekly impressions in week 37. Republic Bharat re-entered BARC’s weekly list of top 5 Hindi News channels in HSM (R) with 40.970 million weekly impressions.
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/barc1.jpg?itok=2dnZazss
BARC India renames impressions to average minute audience (AMA)

Keeping in line with global television measurement standards, BARC India will transition from using the term ‘impressions’ to ‘average minute audience (AMA)’, in cognisance with the technical committee.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/disney.jpg?itok=9Y4dDPWG
20th TV & Touchstone merged under Disney TV restructure

As the overall traditional media industry adjusts to the streaming age, Disney is the latest in line to consolidate its content creation across streaming and linear.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/news1.jpg?itok=9afL4AEZ
'3 out of 10 brands are saying no to advertising on news channels'

News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have been known as a brand-safe space to be present on.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/filmlance.jpg?itok=RaaYiGRf
Filmlance acquires TV rights to Karin Smirnoff's Jana Kippo trilogy

MUMBAI: Banijay has announced that scripted label Filmlance will adapt for television the critically-acclaimed Jana Kippo trilogy, penned by Swedish author Karin Smirnoff. The series of best-selling novels is set to be developed into a new Swedish drama with international potential. The producer is...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/won.jpg?itok=nYdKfl5o
&PriveHD brings award-winning Spielberg feature 'Lincoln'

The present is shaped by the actions of individuals who have lead a revolution of change with their firm principles and integrity. Observing Wednesday, 2 December 2020

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/nagabhairavi.jpg?itok=LTPQ3kpI
Prajwal PD and Anusha Hegde to enter 'Nagabhairavi'

MUMBAI: Zee Telugu’s Nagabhairavi has captivated audiences since its launch with spectacular VFX and the blossoming chemistry between Nagarjuna (Pawon) and Bhairavi (Yashmi Gowda). The story began with Bhairavi losing the magical amulet and moved forward with Pawon knowing his dream girl is...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/sh.jpg?itok=_yKCt4oT
Sayani Gupta-starrer Shameless is India’s Oscar entry in short film category

After Lijo Jose Pellissery’s Jallikattu was selected as India's official entry to the 93rd Academy Awards in the International Feature Film category, another worthy contender has been picked for the Oscars’ short film category – Shameless.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/bbarc.jpg?itok=ZaIqcy7Q
Guest column: Why BARC renaming impressions as AMA makes sense

What is known as ‘impressions’in India is known as AMA in Canada, ‘average audience’ in the US and ‘projections’ in Australia.Regardless of the name, average minute audience is what it is and it is not just a case of a rose by any other name.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/zee_vajwa.jpg?itok=o3z7c0Im
Popular Marathi actors come together for the launch of Zee Vajwa

MUMBAI: Zeel’s Marathi music channel - Zee Vajwa, has left no stone unturned to reach out to and connect with the audience. From the quirky and trendy #FullToVajwa challenge that took social media by storm to brand films promising to amplify Maharashtra’s everyday moments into a mahual with music...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required