Television

BARC week 38: Dettol Antiseptic Liquid continues to be the top brand

In September, Hindustan Unilever continues to be the biggest advertiser

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 19 September to 25 September 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 38 The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 38 week of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also it has got 242618 ad impressions.  It was followed by Reckitt Benckiser India which ranked second with 195302 ad impressions.  

ITC Ltd still continues to be on the third spot with 48785 ad views, as compared to 51140 last week’s insertions. Godrej Consumer Products Ltd and Colgate Palmolive India secured the fourth and fifth place with 42699 and 33763 insertions respectively.

Brooke Bond India bagged the sixth spot with 32712 ad insertions.

Other top brands in the pecking order were as follows: Cadbury India, Amazon Online India Pvt, Ponds India and Wipro.

Top Brands-

Dettol Antiseptic Liquid became the top brand this week with 29903 ad impressions. Dettol Toilet Soaps this time came in the second position with 24589 ad insertions. Glow & Lovely bagged the third spot with 17508 ad impressions.  

The fourth and fifth spots were acquired by Dettol Liquid Soap and Colgate Dental Cream with 16135 and 14999 ad insertions respectively.

The sixth position was grabbed by Lizol for the first time in the last so many weeks with 12830 ad insertions.

Other top brands in the pecking order were as follows: Clinic Plus Shampoo, Amazon.in, Policybazaar.com, Lux Toilet Soap.

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