BARC week 33: DD India returns to second rank in English news

DD India returned to rank 2 after a hiatus of seven weeks in week 33

BENGALURU: Pubcaster Doordarshan’s English news channel DD India has been ranked second or better for 10 weeks across 21 weeks starting week 13 to week 33 of 2019 (Saturday, 10 August 2019 to Friday, 16 August 2019, week or period under review). According to Broadcast Audience Research Council of India (BARC) weekly data for top 5 English news channels in terms of viewership ratings, initially DD India was in a dingdong struggle for top slot with the Arnab Goswami-led Republic TV, a slot that the latter managed to wrest. During and post the weeks in which the National Election results were announced, DD India acceded second rank to Times Now and maintained third rank for seven weeks in a row after week 25 of 2019.DD India has returned to rank 2 after a hiatus of seven weeks in week 33 of 2019. 

To allow for viewership to stabilise after the implementation of TRAI’s new tariff order, BARC India had stopped publishing ratings data in the public domain from week 6 of 2019. On the urging from TRAI, the ratings agency recommenced putting up data starting week 13 of 2019, hence that week has been used as a starting point in this report. Subsequently, BARC changed the manner in which it viewed landing pages and outliers – these actions in concert with other factors have been pulling down viewership numbers of the English news genre.

Please refer to the figure below:

The combined weekly impressions of the top 5 English news channels declined by 11.7 percent in week 33 of 2019 to 2.547 million weekly impressions as compared to 2.885 weekly impressions of the previous week as the interest about the events around the erstwhile state of Jammu and Kashmir (J&K) started to peter out. The average combined weekly impressions of the top 5 English news channels on analysing BARC data between week 13 and 33 are 2.466 million. The present week (week 44) has seen some more events around J&K as well as the taking into custody of former finance and home minister P Chidambaram. Whether these events will be enough to grow or at least sustain English news viewership has to be seen. Please refer to the figure below for combined viewership of top 5 English news channels in thousands (000s).

Let us see how the top 5 English news channels performed in week 33 of 2019

Except for DD India which saw a surge in viewership, the other channels in BARC’s weekly list of top 5 English news for week 33 of 2019 saw weekly impressions drop. The channels in the list in week 33 of 2019 were the same as in week 32 with a shuffling of ranks. DD India moved up to second rank, as did CNN News18 which moved up to fourth place.

Republic TV retained its first rank with 0.714 million weekly impressions in week 33 of 2019 as compared to 0.871 million weekly impressions in week 32. DD India moved to second rank during the week under review with 0.572 million weekly impressions as compared to third rank and 0.528 million weekly impressions in the previous week. Times Now slid a place to third rank with 0.550 million weekly impressions in week 33 of 2019 as compared to second rank and 0.630 million weekly impressions in week 32. CNN News18 moved up to fourth rank with 0.395 million weekly impressions as compared to fifth rank and 0.417 million weekly impressions in week 32. India Today Television slipped to fifth rank in week 33 of 2019 with 0.316 million weekly impressions as compared to fourth rank and 0.439 million weekly impressions in week 32.  Please refer to the figure below:


Latest Reads
Star Sports launches MISSION 2020 with the Men in Blue

MUMBAI: The ‘Men in Blue’ have embarked on their quest to bring the ICC T20 World Cup Trophy home next year, beginning with the home season of cricket on Star Sports with South Africa tour of India that started on September 15th. Mission 2020 will showcase all India matches as they prepare for the...

Television TV Channels Sports
Zee Kannada’s Jote Joteyali launch breaks all records in the Kannada Television Industry

MUMBAI: The No. 1 Kannada General Entertainment Channel, Zee Kannada’s recently launched Jote Joteyali tops the charts in the Kannada television industry in the fiction genre. This eccentric love story garnered a total of 171% of growth in the prime slot of 8:30 PM, Monday to Friday. The record...

Television TV Channels Regional
CNN International to launch new programming

MUMBAI: CNN International, which reaches more than 400 million households around the world, is launching new programming from September 24, 2019. Broadcasting live at 2.30am IST, The Brief with Bianca Nobilo will provide viewers with an incisive look at the most significant live events and stories...

Television TV Channels News Broadcasting
FYI TV18 presents a modern dating show with a twist

MUMBAI: FYI TV18 is all set to burn up the dance-floor in its latest premiere, ‘Flirty Dancing’. Britain’s best-loved choreographer Ashley Banjo, who won ‘Britain’s Got Talent’ with his über-cool street-dancing moves, has now moved on to play cupid between strangers looking for love. With...

Television TV Channels News Broadcasting
Nitin Bawankule to join as Star India head of ad sales from 1 October

MUMBAI: Star India, today announced the appointment of Nitin Bawankule as the head of ad sales. In this role, Bawankule will be responsible for leading ad sales across both linear broadcast and OTT for Star TV network and Hotstar respectively. This appointment is effective 1 October 2019 and will...

Television TV Channels People
Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30...

Television TV Channels Kids
&PrivéHD celebrates two years of nuanced cinema with a special line-up of never-seen-before movies on Indian television

MUMBAI: To new emotions, new revelations, new stories and to the new beginnings! It’s celebrations galore as &PrivéHD, the premium destination for nuanced cinema, enters its third year of showcasing stories that go beyond the obvious. To commemorate this momentous occasion and the start of a...

Television TV Channels English Entertainment
Dream Theatre wins Licensing Mandate for 'Little Singham'

India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

Television TV Channels Viewership
BARC week 37: Kairali TV replaces Zee Keralam in Malayalam space

MUMBAI: In week 37 of BARC India ratings, Kairali TV has replaced Zee Keralam which was the new entrant last week in Malayalam segment. The channel garnered 68564 weekly impressions (000s). Gujarati segment also witnessed some changes. Colors Gujarati Cinema grabbed the leading position from Colors...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories