Television
Report on Shemaroo

4 Star and 3 Zeel channels most watched across genres

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/14/Star-Zeel.jpg?itok=eV_CcN4v

BENGALURU: Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to Friday, 7 December 2018, week under review). From the genres perspective, Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) had seven Hindi GECs two Telugu GECs and one Tamil GEC.

At its normal first rank in week 49 of 2018 was Sun TV with 1,027.961 million weekly impressions as compared to 995.022 weekly impressions in week 48 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

Continuing on at its previous week’s second rank in week 49 of 2018 was Zeel’s free to air (FTA) Hindi GEC Zee Anmol with 849.099 million weekly impressions as compared to 874.788 million weekly impressions in week 48. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked eighth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya was ranked first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R). Another two programmes aired on the channel - Mahek and Ek Main aur Ek Tu were ranked second and fourth respectively in HSM (R).

Moving up a place to third rank in week 49 of 2018 was Star India’s flagship Hindi GEC Star Plus with 785.322 million impressions in week 48 of 2018 as compared to 772.967 million weekly impressions in week 48. Star Plus was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U) and eighth in HSM (R). The 4 Lion Films soap Kulfi Kumar Bajewala aired on Star Plus was present in BARC’s weekly list of top 5 Hindi GEC programmes in HSM (U) at third rank during primetime  based on average rating across all airings (original and repeat).

Zeel’s flagship Hindi GEC Zee TV moved down a place to fourth rank in week 49 of 2018. Zee TV garnered 780.033 million weekly impressions during the week under review as compared to 804.282 million weekly impressions in week 48. Zee TV was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U), and was ranked sixth in HSM (R). Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and second ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and fourth and first respectively in HSM (U).

Star India’s second pay-TV Hindi GEC Star Bharat retained its previous week’s rank of 5 with million 750.394 weekly impressions in week 49 of 2018 as compared to 742.567 million weekly impressions in week 48. Star Bharat was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (R) and was ranked fifth in HSM (U). The Hindi mythology Radhakrishn on the channel was ranked fourth and fifth in BARC’s weekly list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

Star India’s flagship Telugu GEC Star Maa also retained sixth rank in week 49 of 2018 with 702.918 million weekly impressions as compared with 677.237 million weekly impressions in week 48. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

Star India’s FTA Hindi GEC Star Utsav also maintained the previous week’s  seventh place in week 49 of 2018 with 641.354 million weekly impressions as compared to 627.637 weekly impressions in week 47. Star Utsav was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (U) and was ranked fourth in HSM (R).

Viacom18’s flagship Hindi GEC Colors re-entered BARC’s across genres list in week 49 of 2018 with 575.390 million weekly impressions at eighth rank. Colors was ranked sixth in in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (U) and was ranked tenth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 was ranked third and second in BARC’s weekly list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

Zeel’s flagship Telugu GEC Zee Telugu also retained its previous week’s ninth rank in week 49 of 2018 with 545.402 million weekly impressions as compared to 599.109 million weekly impressions in week 48. The channel was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market.

Dropping two places to tenth place in week 49 of 2018 was SPN’s women focused Hindi GEC Sony Pal with 545.020 million weekly impressions as compared to 626.473 million weekly impressions in week 48. Sony Pal was ranked seventh in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), third in HSM (R) and was ranked ninth in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah on Sony Pal was ranked fifth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/bob.jpg?itok=DVLysqu7
Disney CEO Bob Chapek says Star India is a shining example

The Walt Disney Co CEO Bob Chapek is extremely bullish on Star India which it acquired as a part of its Fox acquisition. During the Morgan Stanley Technology, Media and Telecommunications Conference in the US on 2 March, Chapek said, “Star India has so much there, to wind and unpack.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/aj.jpg?itok=XkkuQlef
The second film of the #AajTakSabseTez campaign is out

As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel today launched the second film of the series. The film titled Achaar Gully highlights how Aaj Tak does not conform to the growing trend of spicing up news.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/travelxppp.jpg?itok=VHmVzaDy
Madhya Pradesh Tourism gets shot in the arm from Travelxp

MUMBAI: Madhya Pradesh tourism is all set to get a facelift as it collaborates with Travelxp to showcase the beauty and uniqueness of tourism destinations of the state worldwide. Travelxp will be creating an exclusive series showcasing the highlights of Madhya Pradesh to the global travel loving...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/republic.jpg?itok=eq8R4Jz0
Republic Bangla’s promotional blitz ahead of launch

KOLKATA: Intending to stay ahead of other brands, Republic Media Network, India’s most viewed news channel in both English & Hindi news genre, is all set to break the records of regional news genre has conceptualised and executes a host of marketing initiatives communicated via brand...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/tunel.jpg?itok=CTQQxaWn
Manzar Studios acquires rights for Spanish thriller 'At the End of the Tunnel’

MUMBAI: Manzar Studios has bagged the exclusive Indian remake rights of Argentine-Spanish hit At the End of the Tunnel directed by Rodrigo Grande. The movie will soon be available for an Indian adaptation after a successful international showcase. Along with this, the company has also bagged the...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/enter.jpg?itok=vUqbO2Ay
Enterr10 Media COO Deep Drona moves on

NEW DELHI: Enterr10 Media’s chief operating officer Deep Drona has called it quits and decided to move on from his current role. Drona had joined the organisation in February 2020 and was responsible for the overall growth of the network, including leading the change on Dangal TV. Also in his...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/cp.jpg?itok=6EZIymR_
Contiloe Pictures rebrands VFX division to Illusion Reality Studioz

Contiloe Pictures has rebranded its VFX division to Illusion Reality Studioz, led by Nitin Dadoo. With an aim of becoming the one stop destination for all VFX needs, the in-house vertical, solely focussing on VFX and animation, will continue the Contiloe ethos of merging storytelling and art with...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/top.jpg?itok=7A863Yl7
As broadcast industry recovers, why is the English genre lagging behind?

There's no denying that 2020 was a rocky year for broadcasters, as the Covid2019 pandemic shut down filming, fresh programming grew scarce and ad revenues slowed to a trickle. Now, as the industry is on the course to recovery, it has emerged that one single TV genre fared worse than the others.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/tv.jpg?itok=KQ1431tw
Ad volume growth on TV saw a 20% spike by end of 2020

The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required