Television

DD's winning streak continues, leads urban 15+ markets in BARC week 14

Sony SAB grabs second position

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MUMBAI: DD National's winning streak is continuing week after week in lockdown.

In week 14 of BARC India ratings, DD National's rating has moved up from 376 GRPs to 451 GRPs in the HSM urban 15+ market. The channel has managed to beat even the best Hindi GECs, riding on the back of iconic re-runs. Its viewership was more than double that of second position Sony Sab.

Last week for the first time, the pubcaster's Hindi GEC DD National entered the top ten channels list in urban market as well as pay platform. 

According to BARC - Nielsen report in week 13, Ramayan garnered 545.8 million impressions and with that DD National became the most-watched channel in week 3 of lockdown. The re-telecast of the show garnered the highest ever rating for a Hindi GEC show since 2015. The show was highest rated in the urban market and megacities. In week 13, Ramayan recorded 46,395 weekly impressions and entered the list of top five programmes in the hindi GEC category. 

The channel has been witnessing viewership spikes ever since it launched Ramayan to entertain its viewers.

DD National also started airing Subhash Sagar's Alif Laila. It looks like the pubcaster's channel will continue to bring back more shows to ensure that people will get to watch their favourite old shows during lockdown.

Sony SAB was in the second position in the week 14 with 214 GRPs and Sony Entertainment Television was in the third position with 133 GRPs.

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