Television
Report on Shemaroo

Star India retains media rights for Pro Kabaddi League

The rights are for five seasons starting from 2021

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/19/kb.jpg?itok=d4CSTXJm

KOLKATA: Star India’s association with the Pro Kabaddi League (PKL) is set to continue as it has retained the League's media rights for the next five seasons (2021-2025).

Mashal Sports, the organising company of the PKL, successfully concluded the auctions for media rights on 15 April, wherein Star India cast the winning bid worth Rs 180 crores per year, totalling Rs 900 crores for five years

The broadcaster has retained the media rights at an average annual value, which is double of last season's rights fee. The company will be responsible for producing a world-class feed and a strong marketing commitment to the league.

Mashal Sports & league commissioner of the Pro Kabaddi League CEO Anupam Goswami said, “Kabaddi is a magnificent indigenous sport. Mashal along with its supporters and partners including AKFI, our players, franchises and media rights partner have been able to create a strong media asset for our beloved fans in the form of the Pro Kabaddi League. The auction process has been guided by an independent auction committee, comprising eminent individuals. With this important step now over, we are excited to conduct a stellar PKL season 8 later this year. Our focus during this rights period will be to further build on the success of PKL and work closely with Star India to offer our fans more and innovative ways to engage with PKL through various mediums including television, digital and gaming.”

Star India was the media rights partner for PKL for the first seven seasons of the league. This was the first time Mashal Sports offered the media rights to eligible domestic and global players through an open tender process.

The Walt Disney Company India & Star India president K Madhavan said, “Over the years, we have made significant investments to enhance the aspirational value of PKL, making it the second most-watched sporting league in the country. By delivering an event broadcast of international standards, we have elevated the status of this indigenous sport, reinforcing our commitment towards building a multi-sporting nation. We will continue to work closely with Mashal Sports to take Kabaddi to greater heights.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620810463471.jpg?itok=RRzMZfN-
Covid aid: Zee Bangla Cinema says ‘we’re there for you’ with amraachhi.org

NEW DELHI: Zee Bangla Cinema, in association with its digital partner Mind and Matter, has launched a website named Amra Achhi (amraachhi.org) which means 'We are there' to provide all Covid-related help to people in West Bengal.  The website is a one-stop destination for all information related to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620805828618.jpg?itok=U5y9JkaB
Milagrow founder Rajeev Karwal loses battle against Covid

MUMBAI: Milagrow Robots founder & chairman Rajeev Karwal died of Covid-19 on Wednesday morning after he was on ventilator support for almost a week. He was known for his contribution to the Indian electronics and technology space. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620802169241.jpg?itok=A6_8bohv
&pictures brings the television premiere of ‘The Power’

MUMBAI: Offering a treat to action movie lovers, &pictures will premiere Vidyut Jammwal's The Power on 15 May at 8 PM. Directed by National award-winning filmmaker Mahesh Manjrekar, the film is loaded with high-octane action scenes featuring Jammwal.  Packed with the strong performance of...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620801970424.jpg?itok=VU3u-pst
Cartoon Network’s family fun time with Best Summer Ever campaign

NEW DELHI: Kids' entertainment channel Cartoon Network has rolled out the Best Summer Ever campaign for kids and parents, which aims to transform homes into the ultimate destinations for exciting adventures that could be enjoyed with the entire family.  As a part of the Best Summer Ever campaign...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/krishna-menon.jpg?itok=U1tzaV5v
The Q India promotes Krishna Menon as COO

The QYOU Media Inc has appointed Krishna Menon as the COO of its Hindi language youth-oriented channel The Q India, available in over 100 million TV households and to over 612 million OTT and mobile users.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/cit.jpg?itok=kqGVYnEu
CINTAA urges producers to follow Covid SOPs, says lapse could impact the whole unit

The Cine and Television Actors' Association (CINTAA) has urged producers to follow standard operating procedures (SOP) during the shooting and production stages to protect actors from Covid-19. The request from CINTAA comes at a time when several actors have tested positive for Covid, and some of...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/photogrid_plus_1620724084175.jpg?itok=CO4COQFY
Sony Pictures Sports Network unveils UEFA EURO 2020 fixtures

KOLKATA: With the UEFA EURO 2020 barely a month away, Sony Pictures Sports Network has unveiled the schedule for the biggest football tournament in 2021 gathers pace. The tournament kicks off 11 June 2021 live on Sony TEN 2 and Sony TEN 3 (in Hindi) channels in India.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/photogrid_plus_1620714595449.jpg?itok=zLDmYXtA
&pictures wins big at Global Digital Marketing Excellence Awards 2021

MUMBAI: &pictures began the award season on a high note by bagging three metals across ‘Global Digital Marketing Excellence Awards 2021’ for its innovative brand refresh campaign – On Nahi, Full On. At ‘Global Digital Marketing Excellence Awards 2021’ &pictures bagged three awards in...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/11/ipl.jpg?itok=WTQewpSw
Remaining IPL matches to be played outside India: BCCI prez Sourav Ganguly

The remainder of the suspended Indian Premier League (IPL) 2021 will be played outside the country, said Board of Cricket Control in India (BCCI) head Sourav Ganguly, putting to rest a lot of speculations about the league.

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required