Sony Pictures Sports Network ropes in 17 advertisers for The Ashes & India tour of West Indies

The timing of the series is a great opportunity for brands.

MUMBAI: Sony Pictures Sports Network (SPSN) has bagged more than 17 advertisers for The Ashes and India tour of West Indies. The network has roped in regular Indian cricket advertisers as well as international advertisers.

SPSN has bagged Xiaomi, Idea/Vodafone, Bajaj Auto, Pernod Ricard,, Ultratech,, Byju’s, Pharmeasy, My Team, Shikhar pan masala, Apple, Netflix, Mankind pharma, Bharat Matrimony, My circle and Kent amongst others on board for the series.  

Sony Pictures Networks chief revenue officer, distribution and head – sports business Rajesh Kaul in an interaction with said, “The Ashes and India tour of West Indies are both marquee cricket series and we definitely have sponsor interest for both the properties. There are regular Indian cricket advertisers as well as international advertisers who are interested in using these series as a platform to communicate and advertise.”

Kaul also believes that the timing of both the series are a great opportunity for brands to make use of the platform for upcoming festive season promotions and campaign. “It is no secret that cricket is a religion in the country and the respect and admiration towards the sport ensures that there always will be advertiser’s interest during any marquee cricket event like The Ashes and India tour of West Indies. Both these cricket series have been enjoyed by fans for years together and we expect this year to be no different,” said Kaul. 

Sony Pictures Sports Network has launched a #MoreCricket campaign for both the events. “The campaign #MoreCricket drives inspiration from every Indians’ insatiable appetite for cricket. The on-air promo for the campaign captures the sentiments of every Indian this monsoon, as the top cricket teams and players in the world in two exciting series will feature on Sony Pictures Sports Network. The 40-second film derives a similarity between an Indian cricket fan and a peacock, as both are going to have a thrilling monsoon this year. The campaign has a television, radio, print, digital and social media rollout,” informed Kaul. 

Speaking on strategies to reach the larger audience, Kaul said, “As a global multi-sport arena, we are leaving no stone unturned to provide the best content to audiences across India. Through key initiatives like regional language feeds, second screen engagements, associations and tie-ups we have increased outreach to the masses for various marquee properties in 2019 and will be doing the same in the future as well.”

This year so far, the network has recognised the appetite for WWE in South India, launched Tamil and Telugu feeds for WrestleMania and tied up with India’s leading multiplex operator, PVR Cinemas for WWE WrestleMania 35 and UEFA Champions League Finals across various cities in India. “For the rest of this year and in the future, our audiences can expect many more activations from us to ensure high rates of engagement,” opined Kaul.

Speaking on the consumption of non-cricket sports, Kaul said, “Cricket has been the most consumed sport in India for a long time and probably will remain so for some more years, however, the scale has been tipping in favour of a multi-sports viewing culture. Other sports like wrestling, football, tennis, volleyball and more are gaining popularity every year. We take a lot of pride in the fact that it’s been our pioneering objective to promote a multi-sport viewing culture in India and with our vast bouquet of properties, we have undertaken various initiatives to drive up the consumption of non-cricket sports.”

Kaul also informed that apart from cricket, WWE attracts a lot of viewers from tier 2 & tier 3 markets. Tier 2 and tier 3 markets are avid sports consumers and the network is looking at opportunities to engage further with them as and when possible.

Throwing some light on how has the current year been for Sony Pictures Sports Network Kaul said, “The current year started on a high note in terms of revenue with two fantastic semi-finals in UEFA Champions League culminating to a big final in Madrid. We also had a great end to the NBA season and the multitude of football tournaments and leagues we air from across the globe contributed to the increase in the revenue. We also aired the biggest WWE PPV event – WrestleMania 35 which also contributed to the growth of our revenue.”

Latest Reads
Bhojpuri market is a priority for all FMG brands: Enterr10's Joy Chakraborthy

Bhojpuri content has been giving a tough time to its Hindi counterparts if one goes by weekly Broadcast Audience Research Council of India (BARC) data. In week 45, as in several others, the channel was leading with 63910 weekly impressions (000s).

Television TV Channels Regional
OTT, TV and cinema complement each other: UFO Moviez' CEO Rajesh Mishra

The movie-exhibition business in India is stuck in contradictions. On the one hand, the country produces the highest number of movies in the world, on the other, its screen-density remains one of the lowest. Various state governments provide subsidies to promote shooting in their states, yet GST...

Television TV Channels Movie Channels
Star Jalsha launches Start Music-new music game show

Star Jalsha is all set to premiere its new music game show- Start Music on weekend from 24th November onwards every Sunday. The 18-episode series is produced by Double Half Productions who have successfully partnered Star Jalsha in producing Mahalaya and other shows.

Television TV Channels Viewership
Disney's Frozen 2 collaborates with 67 brands

MUMBAI: Disney’s Frozen 2, the sequel to one of the highest-grossing animated films of all time, is around the corner and the excitement amongst fans and brands is big. Disney’s consumer products business in India has collaborated with 67 brands across categories to bring alive the magic of...

Television TV Channels Kids
Sony MAX to premiere Khandaani Shafakhana on Nov 22

MUMBAI: Sony MAX presents ‘Khandaani Shafakhana’ as its World Television Premiere this November. The film starring Sonakshi Sinha, Varun Sharma and popular singer Badshah will help break the taboo around the topic of fertility clinics in small town India. The film will premiere on 22nd November...

Television TV Channels Movie Channels
Epic Channel completes five years

MUMBAI: EPIC Channel - India Ka Apna Infotainment is celebrating 5 years on television on November 19, 2019. Launched in 2014, EPIC has carved a special niche for itself while simultaneously it has raised the bar of expectations for quality Indian content. As the country’s only Hindi-language,...

Television TV Channels Factual
Lallantop becomes India’s only digital first news brand to cross 10 mln subs on YouTube

MUMBAI: India's most popular new-age news brand, The Lallantop, has crossed yet another milestone by reaching a whopping 10-million subscriber base on YouTube.

Television TV Channels News Broadcasting
Sony YAY! associates with Crossword Bookstores to celebrate Children's Day

MUMBAI: This Children’s Day, Sony YAY! in association with Crossword Bookstores took upon themselves to disrupt the regular routines of some families and brought them together for a day full of unlimited masti. The idea was to revive the innocent and euphoric yet simple delights of childhood in...

Television TV Channels Kids
History TV18 to premiere 'OMG! Yeh Mera India' S6 on Nov 18

MUMBAI: HistoryTV18 presents the sixth season of India’s most successful and longest-running factual entertainment series, ‘OMG! Yeh Mera India.’ Premiering on 18th November, this season will have 10 episodes, airing every Monday at 8 PM. The new season builds on the wonder and magic of earlier...

Television TV Channels Factual

Sign up for our Newsletter

subscribe for latest stories