Broadcasters have shown unified support towards the need to improve the current audience measurement technique used by the Broadcast Audience Research Council (BARC).
It was a good year for English entertainment and movies channels. 2018 saw some big Hollywood premieres even as channels went the route of content segmentation and HD adoption. Leaving behind the concerns of GST and demonetisation, the industry did much better this year. Industry experts suggest...
Social media giant Facebook took several industry pundits by surprise when it acquired the India sub-continent rights for La Liga's 380 league matches for the new season, which commenced on Friday. It is now being reported that the league's broadcast in India will not just be limited to the social...
The rise in India’s urban educated millennials has also led to the spurt of channels in the English entertainment and movies genre. Over the last few years, several new additions have made their way including MN+, &Prive and Sony Le Plex.
More customers in India joined the Prime membership program in the week leading up to Prime Day than in any other week before, with more than 35% of new members living in tier 2-3 towns.
