Television

Sony Pictures Networks signs multi-year deal with Extreme E

The pact signed to broadcast electric SUV off-road motorsport series

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MUMBAI: Sony Pictures Networks India (SPN) and Extreme E have signed a four-year broadcast partnership for the electric SUV off-road motorsport series, set to begin its inaugural season in 2021.

According to a press statement, the goal is to highlight the impact of human interference and climate change while raising awareness, driving sustainability and inspiring action. The broadcast partnership with SPN will ensure that millions across the Indian sub-continent can catch the action as it unfolds.

Extreme E is a class of auto racing that only uses electric vehicles to race off-road in extremely remote parts of the world using electric SUVs. The event will have world-class drivers and teams will compete across Extreme E’s five-race odyssey to some of the most remarkable, remote locations on the planet.

Sony Pictures Networks chief revenue officer, distribution and head - sports business, Rajesh Kaul said: “Extreme E holds a unique appeal for our viewers with its fast-paced action, high entertainment quotient and focus on important global issues. The tour aims to take electric SUVs to the most remote and extreme locations on the planet to raise awareness about the damage caused by climate change.”

He further added that the inaugural season will showcase five-event sets across some of the most breathtaking locations in the world.

Extreme E’s chief marketing officer, Ali Russell said: “It is fantastic we are able to announce this broadcast partnership between Sony Pictures Networks India and Extreme E – comprehensively covering one of our most important territories.”

“This commitment to televise high-end, revolutionary sports-entertainment across the sub-continent on this scale is so exciting and significant to us, having announced our partnership with Nepal to host Extreme E in its very first season,” Russel said.

Viewers across the globe will be introduced to some of the most extreme locations as the racers drive through the sandbars in the Artic, the Amazonian rainforests of Brazil, the deserts of Saudi Arabia, the rising oceans of Senegal and the Himalayan glaciers of Nepal, points out the press statement.

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